Recently, "AI Eyes: Enhancing Visual Accessibility Using AI" designed by NetEase Gaming User Experience Center won the "Oscar of the Design Industry" for the 2024 iF Design Award. This solution utilizes AI image recognition and speech technology provided by NetEase Interactive Entertainment AI Lab and others to track changes in game graphics, actively broadcast newly generated information, and enable visually impaired individuals to perceive, understand, and experience games from multiple dimensions such as images, models, and scenes.
According to a person in charge of NetEase, this is the world's first interactive design that uses AI technology to provide accessible games for visually impaired players, allowing them to transition from "listening to games" to truly immersive gaming. Next, this plan will explore the application and landing in multiple products of NetEase Games, allowing visually impaired people to enjoy the joy of social entertainment just like healthy people.
It is reported that the AI assisted accessible game interaction solution has universality across international and game types. It is suitable for games such as business construction and RPG that mainly display images and scene atmosphere, as well as 2D games that mainly form interface controls. It can also be suitable for streaming websites that mainly share images.