At the beginning of each year, discussions about year-end bonuses for large companies often occupy a hot topic of discussion. It is reported that JD.com has recently issued year-end bonuses to employees. In response to JD's procurement and sales, JD.com has significantly increased its investment in year-end bonuses, an increase of 72% compared to the previous year. Among them, 16 business groups received a total bonus of over 20 times their monthly salary, and the highest business group received a bonus of over 50 times their monthly salary. The relevant content has been announced internally on JD.com.
It is not difficult to understand that JD's excessive year-end bonus distribution to JD's procurement and sales is an encouragement for JD's work achievements in the past year. Especially on November 11th last year, with the popularity of JD's sales and live streaming rooms, not only did more people learn about the profession of JD's sales, but it also further strengthened JD's image of bringing low-priced goods to users.
It is understood that in the JD sales team that received the excess year-end bonus this time, some people directly received over a million yuan in year-end bonuses, and last year's fresh graduates born in the 2000s who just started working directly received nearly 20 times their monthly salary in year-end bonuses. The reason why JD.com has issued excessive year-end bonuses to JD's procurement and sales is not only to encourage outstanding employees, but also a result of the implementation of JD's Big Boss organizational change.
"In order to vigorously repay the frontline sales brothers who are fighting, the company has fully increased the investment in bonuses, implemented distribution according to contribution, and no upper limit." JD's announcement shows that in 2024, JD will continue to increase resource investment in Boss units, incentivizing JD sales who have made achievements, so that they can obtain incentive returns far beyond the market level.
Public reports show that JD.com underwent organizational changes in its procurement and sales units in April last year, streamlining organizational levels and giving more decision-making power to directly combat business units. This adjustment is aimed at creating more opportunities, promoting the emergence of excellent Boss talents, and also providing corresponding organizational talent protection for JD's sustained efforts in low-cost measures.
It is worth mentioning that in the current context of many industries reducing personnel and expenses, JD.com has gone against the trend and has launched multiple salary and welfare measures to motivate frontline employees in just the past six months.
At the end of last year, JD Group announced that starting from January 1, 2024, the annual fixed salary of frontline business personnel such as JD procurement and sales will significantly increase by nearly 100%. At the beginning of 2024, JD Retail will have an average salary increase of no less than 20% for all employees. Previously, JD.com Group also mentioned in its 2024 Spring Festival congratulatory letter to all employees that it has invested over 500 million yuan to subsidize delivery drivers who are fighting on the front line; Achieved an annual average salary increase of over 30% for over 20000 frontline customer service employees.
Obviously, under a series of incentive measures aimed at frontline employees, JD.com intends to mobilize the enthusiasm of frontline employees internally, stimulate organizational vitality, and also attract more outstanding talents to join JD.com's procurement and sales team.
Regarding this, senior human resources experts have stated that as a new type of physical enterprise, JD. com continues to increase its resource tilt towards frontline employees and practices social responsibilities such as welfare and security, which is very encouraging behavior. Especially for positions such as JD's procurement and sales, the two-way encouragement from salary and benefits to growth opportunities also provides good opportunities and directions for college graduates to find employment.