On March 1st, the Ideal MEGA was officially released, with a new car price of 559800 yuan. "The energy replenishment efficiency comparable to gasoline cars, the new era's design, the wind resistance of sports cars, the whale class space, the comfort of D-class luxury cars, the safety of flagship SUVs, and the increasingly intelligent ideal classmates are all achieved on the Ideal MEGA," Li Xiang said. "The Ideal MEGA will become the next explosive product of Ideal Cars, and will completely overturn the sales pattern of cars with over 500000 yuan."
On the same day, Zhao Changjiang stated, "As a groundbreaking intelligent luxury MPV, the Tengshi D9 has been developed with luxury vehicles as its core definition, and has always been imitated and never surpassed."; Zhuang Jingxiong said, "The leading position of the GL8 is unshakable, and only the GL8 can surpass it." Faced with the challenge of the new champion Ideal Automobile, how will Buick GL8, as the king of the MPV market, and the newly crowned Tengshi D9 respond? The show has just begun.
The high-end MPV market is filled with gunpowder, and various forces are leveraging the new energy track to either seize, protect, or expand their market share in this segment.
"Ideal MEGA will become the next explosive product of Ideal Automobile and will completely overturn the sales pattern of over 500000 cars."
This is the speech of Li Xiang, Chairman and CEO of Ideal Automobile, at the 2024 Spring Launch Conference held last Friday (March 1st).
At the press conference, the Ideal MEGA was officially released, with a new car price of 559800 yuan.
On that day, SAIC-GM held a partnership summit. General Manager Zhuang Jingxiong of SAIC General Motors emphasized at the meeting, "The leading position of the GL8 is unshakable, and only the GL8 can surpass it."
According to the plan, Buick GL8 will launch an intelligent plug-in hybrid version this year.
"At present, the 2024 exhibition car of Tengshi D9 has arrived at the store and will be released on March 6th," Zhao Changjiang, General Manager of Tengshi Sales Business Unit, revealed on a social media platform on the same day. "As a groundbreaking intelligent luxury MPV, Tengshi D9 has been developed and defined with luxury vehicles as its core, and has always been imitated and never surpassed."
In recent years, there has been a continuous influx of new products into the MPV market, which serves as a new growth pole for the parent brand. This not only stirred up the original market structure of the MPV market, but also made the once "blue ocean" market "instantly" hot.
In 2023, the Tengshi D9 narrowly won the annual sales championship in the MPV market with a slight advantage of 7687 vehicles, thanks to its parallel route of plug-in hybrid and pure electric dual lines.
The data shows that the cumulative sales of Tengshi D9 and Buick GL8 in 2023 were 118595 and 110908, respectively.
How will the Buick GL8, as the MPV market leader, and the newly crowned Tengshi D9, respond to the challenge of the new champion Ideal Automobile? The show has just begun.
Focusing on the ideal MEGA for this launch, "the energy replenishment efficiency comparable to gasoline cars, the new era's design, the wind resistance of sports cars, the whale class space, the comfort of D-class luxury sedans, the safety of flagship SUVs, and the increasingly intelligent ideal classmates are all realized on the ideal MEGA," Li Xiang said.
According to Li Xiang, the 800V high-voltage platform, Kirin 5C batteries, and the nationwide 5C supercharging network enable the Ideal MEGA to achieve a charging speed of "12 minutes 500 kilometers" and a range of 710 kilometers.
As of now, Ideal Automobile has built over 300 supercharging stations and plans to invest over 6 billion yuan in the future to build over 5000 directly operated 5C charging stations, covering 95% of the country's highways and important national roads.
In urban areas, Ideal Automobile's charging stations adopting franchise models will also be launched on a large scale in 2024. The ideal MEGA uses urban supercharging stations with an average charging power of 300 kilowatts, and can supplement 500 kilometers of range after 15 minutes of charging. In addition, Ideal MEGA will also provide 20 kW DC charging stations for users to choose from.
At the same time, car owners can view the working status of all ideal charging stations and charging stations online. The vehicle's infotainment system will also automatically complete charging route planning based on comprehensive electricity consumption, travel energy consumption, and charging station information, recommending the optimal supplementary energy route. In winter and summer, the powerful thermal management system on the vehicle can also preheat or pre cool the battery pack in advance, at -10& Deg; C-40& Deg; The wide temperature range of C can achieve 5C overcharging.
Visually, the droplet shaped front end, flawless body, and unique "wind blades", along with outstanding aerodynamic design, bring an extremely low drag coefficient of 0.215 to the ideal MEGA, and also achieve a power consumption of as low as 15.9 kilowatt hours per 100 kilometers.
From the hood of the ideal MEGA to the rear of the roof, an elegant and smooth curve guides the airflow tightly against the body, reducing separation. The wind blade at the rear of the car is a complete airflow separation line, allowing the airflow to leave the body cleanly and significantly reduce wind resistance.
Unlike the suspended three-dimensional star ring lights on the Ideal L series, the Ideal MEGA has redesigned a 1.5 meter long flawless star ring light that blends seamlessly with the droplet shaped contour, making it highly recognizable.
The ideal MEGA has a length of 5350 millimeters, a width of 1965 millimeters, a height of 1850 millimeters, a wheelbase of 3300 millimeters, and comes standard with a platinum sound system and a 17 inch OLED screen. "Ideal MEGA truly becomes an extension of home and is the favorite mobile space for extended family users."
Based on the advantages of pure electric architecture, the Ideal MEGA brings a smoother interior space with higher freedom in seat layout, with a usable space length of 3791 millimeters. The spacious interior space is also reasonably allocated to each seat in the third row, and passengers in the second and third rows can also enjoy spacious legroom and headroom under standard conditions.
The interior of Ideal MEGA adopts a transparent and minimalist home space design, with a total glass area of over 8.26 square meters. In the first row, the Ideal MEGA is equipped with magic carpet seats for the main driver, which can automatically adjust the cushion softness according to the driving mode. The sitting position of the co pilot's rear seat is adjustable, with a reclining angle of up to 100 degrees, and is equipped with an electric integrated heated leg rest.
The second row of the Ideal MEGA is equipped with two independent electric massage sofas. While retaining a 160mm wide central aisle, the seat cushion is longer and wider, and the backrest is also higher, with a maximum reclining angle of 95 degrees. Both seats come standard with seat ventilation, heated seats including armrests and leg rests, and a SPA level sixteen point massage. In the third row, the seating height of the three person electric sofa is 350 millimeters, which is consistent with the second row. Each position is equipped with comfortable headrests and heated seats, and the backrest also supports 36 degree electric adjustment.
In the car, the intelligent refrigerator supports dual use of cold and warm air, and the intelligent fresh air system purifies the entire car's air through 19 air outlets; The brand new platinum audio system is equipped with 21 PSS car speakers; Upgraded to a 17 inch rear screen using fourth generation OLED technology.
In addition, the Ideal MEGA has 4 50 watt wireless charging boards, 6 Type-C wired charging ports, a 2.2-kilowatt 220V power supply inside the car, and a 3.5-kilowatt external discharge function outside the car.
In terms of power, the ideal MEGA has a peak power of 400 kW and a peak power of 542 Nm, with an acceleration of only 5.5 seconds per 100 kilometers.
The flexibility of the pure electric architecture creates greater space for the ideal MEGA chassis layout, with a front double wishbone and rear H-arm multi link suspension structure. The Magic Carpet Air Suspension Max is equipped with dual chamber air springs and CDC dampers for excellent acceleration performance and power smoothness.
The fully self-developed chassis control system and electric four-wheel drive enable the Ideal MEGA's chassis to have the ability for continuous growth. In the third quarter of this year, Ideal MEGA will add intelligent turning assistance functions in the form of OTA, reducing the turning diameter of low-speed turning by 0.5-1 meters through intelligent control of vehicle braking and electric drive systems.
In terms of safety, the ideal MEGA body has a torsional stiffness of 44000N · m/deg, equipped with 9 airbags and side airbags, including remote airbags that cover all three rows of the vehicle. In addition, the addition of features such as crosswind assist, HUD digital rearview mirror imaging, and streaming rearview mirrors also adds a layer of security to the driving safety of the Ideal MEGA.
In terms of intelligence, the Ideal MEGA adopts two NVIDIA Drive Orins with 508TOPS computing power, and is equipped with one 128 line LiDAR and 11 cameras surrounding the body.
The full scenario intelligent driving will be upgraded again in OTA 5.2 released in the first half of this year, and the open range of urban intelligent driving is also about to expand to the whole country, covering various roads. Intelligent parking includes automatic parking, exit parking, and valet parking functions, helping family members cope with various parking difficulties.
Ideal intelligent driving AD Max will continue to upgrade in the first half of the year, with full scene intelligent driving open to all cities across the country. AII machine mode will be introduced for full scene assisted driving, and intelligent parking supports Ideal 5C supercharging station parking. Active safety will also expand to more high-risk driving scenarios for users, continuously transforming new technologies into user value.
After joining Mind GPT, the ideal student not only can answer questions and clarify doubts, but also excels in reasoning and writing. As a "vehicle assistant" that simplifies complexity, Ideal Classmates can answer vehicle related questions and also help users set task masters in one sentence, making daily driving easier. At the same time, ideal classmates are also knowledgeable "travel assistants" who can handle everything from food recommendations to travel strategies, making them a trustworthy family tour guide role. In addition, ideal classmates have a wide range of hobbies, including current affairs and sports and entertainment information. They can also record family portraits for their families and are enthusiastic "entertainment assistants".
In addition to AI capabilities, the intelligent space experience of Ideal MEGA will also be continuously upgraded through OTA, pushing updates to multiple functions including Wi Fi hotspots, wireless projection, full view driving recorder, and all car answering.
In terms of appearance colors, Ideal MEGA offers four options, including standard silver metallic paint, gray metallic paint, panda white pearl paint, and optional elephant gray special edition pearl paint priced at 10000 yuan. The interior color of Ideal MEGA offers two options: white and coffee.
At the press conference, Liu Jie, Vice President of Ideal Automobile Business, also released the 2024 Ideal L series models. Among them, the 2024 Ideal L7 is priced at 319800 to 379800 yuan, the 2024 Ideal L8 is priced at 339800 to 399800 yuan, and the 2024 Ideal L9 is priced at 429800 to 459800 yuan. (China Economic Network reporter Wang Yueyue)