On February 28th, iQiyi released its unaudited fourth quarter and full year financial reports as of December 31, 2023. The financial report shows that iQiyi's total revenue for the year was 31.9 billion yuan, a year-on-year increase of 10%. IQiyi's annual operating profit based on non GAAP financial indicators was 3.6 billion yuan, a year-on-year increase of 68%, achieving scale operating profit for two consecutive years.