On September 29, Nike released the first quarter of the fiscal year 2024 results report showed that this quarter Nike achieved revenue of 12.9 billion US dollars, an increase of 2%, of which Nike self-operated business revenue of 5.4 billion US dollars, an increase of 6%, Nike brand digital business sales increased 2% over the same period last year. Nike's Greater China revenue was $1.735 billion, up 12 percent on a constant currency basis.

John Donahoe, global president and CEO of Nike Group, said that Nike will continue to integrate and simplify its business in the future, continue to improve its leadership position and drive long-term growth. In response to the performance of the Greater China market, Tang Ruoxiu said that in the first quarter, Nike Greater China achieved double-digit growth for two consecutive quarters. In Greater China, Nike provides consumers with Nike's superior retail experience. A good example is the women's business, which drove the overall growth this quarter.