Reader/Shenzhen Business Daily reporter Chen Shu
On the evening of October 23rd at 8pm, JD 11.11 launched a massive "spot sale" of cheap and high-quality goods, with a year-on-year increase of over four times in the number of users and orders placed within 10 minutes of opening.
On the 23rd, just after 8pm, the first order of November 11th on JD.com in Mohe, Jingdezhen, and the UK has been delivered. In the northernmost city of Mohe in China, the temperature has dropped to below zero. Ms. Jiang took the new phone that her son bought for her from JD.com's little brother; In Ratworth, central England, girl Alexandra received ready-made clothing from JD Logistics' self operated overseas warehouse.
This year, the number of merchants participating in JD 11.11 broke records again, increasing by more than 1.5 times compared to the same period last year. JD has also brought over 500 million new products to consumers. On the evening of the 23rd, data showed that the transaction volume of iPhone, Xiaomi, Honor, Huawei, OPPO, OnePlus, and vivo phones exceeded 100 million in one second. The transaction volume of 2K+screen game laptops, desktops, and assembled computers increased by over 200% year-on-year.
Within 10 minutes, the transaction value of over 100 home appliance and home furnishing brands has increased by more than 10 times year-on-year. The sales volume of electric heating boards, household floor washers, and smart toilets increased by more than 10 times year-on-year, the sales volume of heating water purifiers increased by more than 20 times year-on-year, and the sales volume of Dyson hair dryers increased by more than 15 times year-on-year.
October 23rd coincides with the Double Ninth Festival on the ninth day of the ninth lunar month. Since the start of November 11th this year, there has been a significant increase in orders targeting the health needs of the elderly. In the opening 10 minutes, the transaction volume of the electric wheelchair category increased by more than 10 times year-on-year; The new blood pressure monitor category with atrial fibrillation monitoring function, which has been on sale for only one month, opened for 10 minutes, and the transaction volume increased by more than 10 times compared to the daily average in September.
This year, JD has successively launched a 10 billion yuan subsidy and 9.9 yuan package channel, and has comprehensively upgraded JD's flash sales. During the November 11th period of this year, the number of subsidized products worth billions of yuan reached twice that of 618 yuan, and the transaction volume exceeded one billion yuan within five minutes of opening.
After 10 minutes of sales, JD Cloud's peak user access per second increased by 113% year-on-year. The JD Yanxi big model has been fully integrated into JD Cloud's AI products such as JD Xiaozhi, virtual anchors, and intelligent outbound calls, and is upgraded for consumers × 24-hour attentive intelligent service, with JD Cloud's 11.11 opening for 10 minutes, and JD Cloud's intelligent customer service has accumulated over 1.88 million consulting services.
In terms of logistics services, on October 23rd, the Bosden down jacket sent from JD Logistics Asia No.1 Qingdao Intelligent Industrial Park became the 100th express delivery in China in 2023.