On February 29th, it was reported that Apple had discussed the acquisition of Tesla with Musk before starting the car project. When discussing the origin of Apple's car project, insiders said that at that time, Apple had just completed the Apple Watch project, and many engineers were eager to start new work. Apple CEO Cook approved the car project in part to prevent engineers from flowing out to Tesla. Insiders also said that Apple had some discussions with Musk regarding the acquisition of Tesla, but ultimately decided to build its own car because manufacturing its own car is more meaningful than acquiring and integrating another company.