On February 28th, a reporter from New Beijing News and Shell Finance noticed that Crocs, an American leisure footwear group, announced its financial results for 2023. During the period, the group's sales reached 3.962 billion US dollars, reaching a historic high, an increase of 11.46% compared to the same period last year; The net profit was 793 million US dollars, a year-on-year increase of 46.73%. In the fourth quarter of last year, the revenue of Karoochi Group was 960 million US dollars, an increase of 1.6% compared to the same period last year.
In terms of brand, in 2023, the revenue of the same name brand of Karoochi increased by 13.3% year-on-year to 3 billion US dollars, of which wholesale channel revenue increased by 8.4% year-on-year, and DTC channel (directly targeting consumers) revenue increased by 18.5% year-on-year. In the fourth quarter of last year, the brand's revenue was 732 million US dollars, an increase of 10% compared to the same period last year.
In addition, during the reporting period, the revenue of HEYDUDE, another brand under the Karoochi Group, increased by 6% year-on-year to 949 million US dollars. Among them, wholesale channel revenue decreased by 1.3% year-on-year, and DTC channel revenue increased by 18.9% year-on-year. In the fourth quarter of last year, the brand's revenue was 228 million US dollars, a year-on-year decrease of 18.5%.
Karloch Group predicts that in the first quarter of 2024, the revenue of the same brand will increase by 6% -8% year-on-year, while HEYDUDE's revenue will shrink by 20% -23% year-on-year; For the whole year of 2024, the group's revenue will increase by 3% -5% year-on-year. Among them, the revenue of the same brand of Karochi will increase by 4% -6% year-on-year, while the revenue of HEYDUDE will remain unchanged or slightly increase year-on-year.