On February 27th local time in the United States, renowned technology journalist Mark Gurman stated that Apple had terminated its internal car making plan, Titan. Apple's Chief Operating Officer Jeff Williams and Vice President in charge of the car project Kevin Lynch announced the decision internally on February 27th, and insiders said the news "surprised nearly 2000 employees of the project.". Some employees of the car manufacturing project team will be transferred to the machine learning and AI departments to shift towards generative artificial intelligence projects. Apple's car making history can be traced back to 2014. With the approval of CEO Cook, Apple launched the "Titan Plan" and then invested heavily in companies such as Google, Mercedes Benz, and Tesla to form a core team with Silicon Valley+automotive industry genes.