On February 23rd, the news of New Oriental's "Homecoming Plan" surged on the hot search. The China Securities Journal · China Securities Taurus reporter found that the news came from a message released on February 19 on the WeChat official account of "Xi'an New Oriental Recruitment". According to the document, Xi'an New Oriental released a homing plan for the crowd of former employees of New Oriental. In addition to teaching positions such as quality and literacy, middle and high schools, and smart learning machines, the recruitment positions also include positions such as cultural and tourism anchor, cultural and tourism live streaming operation, cultural and tourism consultant, cultural and tourism short video operation, and video director.
The reporter observed that in early 2023, New Oriental also released its "Homecoming Plan" for the year 2023, targeting departing employees and releasing over 1500 positions. The "New Oriental Alumni Classroom" mini program also provides more than 500 internal training course resources for them.
In addition, as early as August 2022, two months after Dongfang Zhenxuan became popular, New Oriental began to release the "Homecoming Plan". According to the job invitation posters at that time, the main recruitment positions included anchor (New Oriental live broadcast room), brand public relations, sales operations, etc. Positions related to education and training include high school full-time project director, etc.
Industry insiders say that educational technology companies have begun continuous exploration in the transformation direction they have found so far. To some extent, the return of talent from New Oriental can be seen as one of the signals of a positive development in the education industry. The emergence of talent return may also mean that the education industry is gradually returning to a steady state of development. This year's "Homecoming Plan" has added positions such as cultural and tourism anchors, mainly due to the continuous recovery of the cultural and tourism market since 2023. New Oriental Cultural and Tourism is facing a new situation of quickly building teams and expanding business.