On February 22nd, a reporter from New Beijing News and Shell Finance learned that Lanvin Group (hereinafter referred to as "Fulang Group") released its 2023 performance. In 2023, Fulang Group achieved a revenue of 426 million euros, an increase of 1% compared to its audited revenue in 2022. Among them, the Asia Pacific business achieved an 8% growth.
By brand, Lanvin, Wolford, St John, Sergio Rossi, and Caruso achieved revenue of 112 million euros, 127 million euros, 90.394 million euros, 59.518 million euros, and 40.11 million euros respectively. Among them, Lanvin brand performance gradually improved in the second half of the year and completed creative transformation within the year. Although negatively affected by the wholesale market, the brand gradually showed a positive momentum in the second half of the year and will continue until 2024. Data shows that Lanvin's revenue decreased by 11% year-on-year in the first half of the year, and the decline is expected to narrow to 7% for the entire year.
Looking at different regions, in 2023, the revenue of Fulang Group in the North American and EMEA markets remained basically unchanged compared to the previous year, with a growth of 1% and a decrease of 2%, respectively, while the Asia Pacific market grew by 8%. Among them, after experiencing a slow recovery in the first half of the year, the Greater China region ultimately achieved an annual growth of 8%.
In addition, Fulang Group continued to optimize its retail store network throughout the year, resulting in an overall net decrease of 12 stores. While the total number of stores has decreased, the group has maintained a stable income from direct sales channels. St. John and Sergio Rossi achieved comparable store revenue growth of 13% and 6%, respectively. In the e-commerce channel, Fulang Group's e-commerce revenue increased by 3% year-on-year, with St John and Sergio Rossi's e-commerce revenue increased by 14% and 5% respectively.
Chen Jianhao, CEO of Fulang Group, stated that 2023 is a year full of global macro challenges, and the entire fashion and luxury goods industry experienced a long unseen slowdown in the second half of 2023. In this context, he is pleased that the group can maintain annual growth and is confident in the management's ability to continue advancing profit targets on this basis.