The "Double Eleven" shopping festival is approaching, and various platforms have also launched discount promotion models. As an important product to attract traffic, the iPhone 15 series model has naturally become the platform's "signature", and this year's subsidy and discount intensity is greater than in previous years.
Taking the standard version of iPhone 15 as an example, the current official selling price of Apple is starting at 5999 yuan. According to observation by reporters, on the Pinduoduo platform, the starting price for multiple color schemes of this model has been reduced to 5198 yuan; As for the official starting price of the Plus version, it is 6999 yuan. After being subsidized by Pinduoduo, the lowest price is 6098 yuan.
In addition, iPhone 15 series models with different storage versions and color schemes have different prices after subsidies. On the Pinduoduo platform, the same iPhone 15 128GB standard version is priced at 5598 yuan after subsidies for the green version, which is 400 yuan lower than Apple's official selling price but 400 yuan higher than other color schemes on the same platform.
In third-party channels, the subsidized selling price of the iPhone 15 Pro series also varies depending on storage specifications and colors. The subsidized price usually ranges from 200 to 900 yuan cheaper than the official website, but not all iPhone 15 Pro series products with color matching and storage specifications are available in stock for purchase.
After visiting multiple offline stores in Beijing, the reporter found that there are also differences in the price and inventory of the iPhone 15 series, and the iPhone 15 series models are only displayed in authorized Apple dealer stores such as Yinglong Huachen and Dream Room.
Other offline stores do not even have a prototype or model display of the iPhone 15 series, and the previous generation iPhone 14 series models are still displayed on the counter.
Kaihua (pseudonym) is a staff member of Dream Room, an authorized store of Apple in Beijing. He told New Consumer Daily, "We are authorized distributors of Apple and will not receive the 'Double Eleven' discount, but we can participate in Apple's official 'trade in old for new' activity. Other stores, such as Suning Easco and JD.com, may have different channels from us, so there may be subsidies and promotional activities
The "old for new" activity mentioned by Kaihua is Apple's official "Apple Trade In" exchange program. Through this plan, the discounted price of old iPhones is often higher than that of third-party recycling agencies, with a maximum price difference of nearly a thousand yuan.
He also added, "We only have a 512GB blue version of the iPhone 15 Pro model in our store, and other storage versions currently need to be shipped from the warehouse. Not every color is available, and Apple Care+is also bundled with the purchase. To be honest, the blue versions of the iPhone 15 Pro and Pro Max models are not selling well this year
Industry insiders told a reporter from New Consumer Daily that the iPhone 15 Pro series model has poor heat dissipation due to issues with its titanium alloy material and design. Although Apple has made subsequent software upgrades to alleviate some of the issues, this will still have a certain impact on the sales of the iPhone 15 Pro series models.
According to preliminary data from Counterpoint Research Smartphone 360's weekly smartphone sales tracking, the sales performance of the iPhone 15 series in China within 17 days after its release is not as good as last year's iPhone 14.
The latest financial report data released by Apple shows that the iPhone remains Apple's core revenue source, with $39.67 billion, accounting for 48.9% of the total revenue. Among them, the net revenue from the Greater China region was $15.758 billion, compared to $14.604 billion in the same period last year, a year-on-year increase of 7.9%, accounting for approximately 19% of Apple's overall revenue.