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Securities Times e-Company News: On the first day of the Lunar New Year, cultural and tourism activities such as Spring Festival lantern festivals, flower markets, temple fairs, and dragon and lion dances are abundant in various regions, driving a surge in cultural and tourism consumption. According to Ctrip data, travel orders on the first day of the holiday increased by 102% year-on-year, ticket orders increased by over 300% year-on-year, and domestic shuttle orders increased by 75% year-on-year, both significantly exceeding the same period in 2019. At the same time, inbound and outbound tourism has also reached a new high in recent years, with both outbound and inbound tourism orders increasing compared to the same period in 2019. "Xinmatai", which offers visa exemptions to China, has become a major winner in outbound tourism.
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