JD has once again announced its internal employee salary increase plan.
On February 5th, JD Group announced that starting from February 1st, 2024, more than 20000 JD frontline customer service employees will achieve an average annual salary increase of over 30%.
According to a recruitment software search by a reporter from Pengpai News, the JD customer service center is located in Suqian, with salaries generally ranging from 5000 yuan to 7000 yuan per month. Roughly estimated at a 30% salary increase, it can reach around 6500-9100 yuan per month.
JD told Pengpai News that this year is the 12th year that JD has insisted on delivering goods during the Spring Festival. JD's customer service team will also have over 10000 people on duty to accompany users through the holiday.
Previously, JD.com had announced a round of salary increase plans, mainly focusing on its recent business focus of JD's procurement and sales (live streaming). Starting from January 1st this year, the annual fixed salary of frontline business personnel such as JD Procurement and Sales has significantly increased by nearly 100%, and JD Retail will have an average salary increase of no less than 20% for all employees.
In addition, Pengpai News also exclusively learned that all online business employees of JD.com will receive a fixed year-end bonus of four times their monthly salary, with their original monthly performance-based salary and floating year-end bonus added to their fixed salary. Each business boss unit will receive additional performance improvement based on the year-on-year improvement rate, and can receive performance incentives that are not capped.
JD has frequently proposed salary increase plans recently, which may be related to the previous statements made by JD's founder and chairman, Liu Qiangdong, on JD's intranet. On the evening of December 9, 2023, Liu Qiangdong replied to employee comments on the company's intranet, saying that JD must change, otherwise there is no way out. "I believe we will definitely come out of the trough. Every person and every company will go through several peaks and valleys to achieve greatness."
"There have been so many problems, of course, all due to my poor management. I am very self blaming, but no matter what, I will not lie flat, and I hope my brothers will not lie flat." Liu Qiangdong said, "Now that the organization is huge, bloated, and inefficient, it does take time to change."
In the eyes of the outside world, JD's internal adjustments are also related to the overall changes in the e-commerce industry. Previously, Pinduoduo's rapid growth in revenue and profits attracted industry attention, and its market value almost surpassed Alibaba. Alibaba founder Jack Ma also reflected in an article on the intranet, "I firmly believe that Alibaba will change, Alibaba will change. All great companies are born in winter."
Regarding topics such as competition and costs in the e-commerce industry, JD.com CEO Xu Ran once mentioned in a conference call that competition always exists. JD.com does not place much emphasis on what competitors do, and the improvement of user experience will not be based on sacrificing the company's reasonable profits and shareholder interests. JD.com pursues healthy and sustainable growth. The "low price strategy" adopted by JD is still a positive cycle. When the user experience is good, it will attract more traffic and sales, thereby generating more gross profit and profit, which can further enhance the user experience by taking out the new profits.