On January 31st, Starbucks announced its Q1 2024 financial performance. In the first quarter, it achieved a net income of 735 million US dollars, a year-on-year increase of 20%. Same store sales increased by 10% and same store transaction volume increased by 21%. Starbucks China's digital business (specializing in Starbucks delivery and fast delivery) continues to grow, accounting for 52%, reaching a historic high, with a growth rate of 4% compared to the previous quarter. In terms of stores, there were a net increase of 169 new stores in the first quarter, entering 28 county-level markets. Starbucks stated that it will accelerate its sinking and enter more county-level markets. At present, Starbucks has exceeded 7000 stores in the mainland Chinese market.
Starbucks CEO Nasihan stated that the development of Starbucks China is showing strong momentum. Starbucks aims to become the preferred brand in the high-end coffee market, providing consumers with more innovative coffee products with local characteristics. In addition, Starbucks also collaborates with influencers and stakeholders to increase social media interaction, thereby enhancing product awareness and customer consumption frequency. In terms of technology, Starbucks is making significant investments and continuously improving its omnichannel capabilities. It is worth mentioning that Starbucks is accelerating its pace of market sinking and opening its stores in more new county towns in China.
Previously, Starbucks proposed to achieve its development goal of opening 9000 stores by 2025. Nasihan stated that Starbucks continues to be optimistic about the huge potential of the Chinese coffee market and will continue to invest in accordance with its commitment to rooted in the Chinese market. This year marks the 25th anniversary of Starbucks entering the Chinese market, and currently has over 7000 stores in the mainland Chinese market.