JD urgently formulates a anchor recruitment plan without assessing GMV
海角七号
发表于 2024-1-31 15:39:02
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On January 31st, the reporter exclusively learned of an internal screenshot of JD.com, which showed a notice issued by JD personnel in the work group called "JD Live Anchor Recruitment Promotion": JD.com is urgently formulating a anchor recruitment plan and has no requirements for assessing GMV or gross profit for recruiting anchors. Previously, it was rumored that JD.com was exploring the feasibility of various forms of cooperation with Dong Yuhui internally, and its sales team had repeatedly called for Dong Yuhui to come to JD.com for live streaming in the live broadcast room. As the popularity of live streaming continues, major companies are also increasing their efforts in live streaming sales. On January 29th, Ma Huateng stated at Tencent's annual meeting that live streaming e-commerce will be the direction that Video Number will fully focus on in 2024. (Reporter Mao Mingjiang and Huang Xinyi)
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