On January 16th, Starbucks teamed up with the IP of "Havoc in the Heavenly Palace" and launched a new product called the Flowing Frozen TM Latte, which is a special star gift. It is reported that this is the first time Starbucks has jointly branded beverages in the Chinese market.
Starbucks
It is reported that the Frozen TM Latte is a latte that can transform. During the 20 minute delivery journey, the latte will condense, layer, and create a sense of layering, as if it has been blown away by the Heavenly Sage Sun Wukong.
In addition, in order to complement the highlights of the Flowing Frozen TM Latte series, the specially designed national idol Qitian Dasheng limited straw will also be unveiled this week. Customers can purchase the Da Nao Tian Gong Golden Hoop Tube by adding it on the order page. The sound and light version is equipped with a straw decorative pendant in the shape of Sun Wukong, and comes with a unique voice acting of the Great Sage of Qi Tian, such as "I am the Great Sage of Qi Tian" and "My Old Sun is not easy to bully".
Starbucks stated that this collaboration not only pays tribute to Chinese animation, but also comprehensively combines its image with the Monkey King from beverage research and development creativity, beverage production, food delivery, and product peripherals, in order to evoke beautiful memories for customers and redefine the food delivery experience.