On January 16th, following the first season of the "Tea and Coffee" series, Starbucks added a new product to its "Star Delivery Time and Space TM series" for delivery - the Frozen TM Latte. Collaborating with the national animation IP "Havoc in the Heavenly Palace", we have customized the "Havoc in the Heavenly Palace Golden Hoop Tube" (beverage straw) to make the time of tasting this creative new product more interesting and fun.
It is understood that this season, Starbucks has broken through the research and development boundaries of the latte category, launching the frozen TM latte series for the first time. On the occasion of its fifth anniversary in August last year, Starbucks innovatively launched a new coffee category exclusively for delivery - the Starbucks Star Delivery Time and Space TM series, which integrates the delivery process into an extended process of product production, ensuring that customers receive the right flavor when they receive it, thereby breaking the constraints of common beverage flavor loss in the industry's delivery scene.
The "mysterious formula" for the unique taste of the frozen TM latte is a 20 minute takeout time. When making a latte, the barista cleverly blends the classic concentrated coffee cloud, milk, and cream that have been stirred thousands of times to create a fresh latte. During the delivery process, the coffee cloud and milk gradually layer and slowly freeze. When it reaches the customer's hand, the cup of coffee is clearly layered and slightly frozen to form a frozen latte. At this point, simply stir gently with a straw and take a small sip. The aroma of latte and the soft Q-pop of coffee jelly bloom on the tip of the tongue, satisfying each sip. This time, Starbucks teamed up with third-party food delivery platforms to accurately understand consumers' dessert taste preferences based on big data, and specially launched French caramel and rum chocolate flavors.
In 2024, coinciding with the 60th anniversary of the complete production of "The Light of Domestic Animation" and "The Heavenly Palace", Starbucks teamed up with Shanghai Art Film Studio to form a joint venture with "The Heavenly Palace". In this collaboration, while paying tribute to Chinese animation, Starbucks has comprehensively integrated its image with the Monkey King from beverage research and development creativity, beverage production, food delivery, and product peripherals, in order to awaken customers' beautiful memories and redefine the food delivery experience.
In order to complement the highlights of the Flowing Frozen TM Latte series of stirring and sucking drinks, the national idol Qitian Dasheng limited straw specially designed for office workers and atmosphere groups will also be unveiled this week. Customers can purchase the Da Nao Tian Gong Golden Hoop Tube by adding it on the order page. The sound and light version is equipped with a straw decorative pendant in the shape of Sun Wukong, and comes with a unique voice over of the Great Sage of Qi Tian, such as "The Great King Comes Out", "I am the Great Sage of Qi Tian", "My Old Sun is not easy to bully", etc., evoking beautiful memories for customers and making every cup of coffee more warm.
In addition, the ordering interface of the Zhuanxing Delivery platform is embedded with an exclusive golden light auspicious cloud design, just like this cup of coffee is stepping on the somersault cloud. Starting this week, more than 2000 exclusive riders from various cities across the country will gradually transform into the Great Sage of Qi Tian, wearing cloud shoulders or windproof suits from the Great Sage series, crossing the streets and alleys, bringing more surprises to customers who place orders for frozen lattes.