Our reporter Yuan Chuanxi
On January 10th, Bilibili (hereinafter referred to as "Bilibili") held the 2024 ADTALK Marketing Partner Conference in Shanghai. Li Ni, Vice Chairman and COO of Bilibili, stated at the conference that "deeply influencing consumer mentality is the cornerstone of Bilibili's commercialization and a unique value that no platform can replace." At the same time, as the internet community with the highest density of young people, in her view, investing in Bilibili is investing in young people, investing in new consumption power and new consumption increment, investing in the present and future.
Data shows that Bilibili has maintained long-term healthy growth: 68% of users who registered on Bilibili in 2009 are still active in the community, with an average age of 22 for new users and an average monthly submission volume of over 20 million in the community.
Li Ni stated on site that Bilibili is a community with daily activity exceeding 100 million, with both high retention and high activity users as well as millions of monthly active UP owners. It has dual attributes of traffic value and media value, and the advertising value of Bilibili is obvious.
At present, the advertising value of new users on Bilibili has increased by over 40% in the current month, while the advertising value of old users can increase by more than four times. 74% of the post-90s generation will contribute revenue value to Bilibili.
Based on this, Bilibili will launch exclusive methodologies for the top ten vertical industries and provide targeted advertising models, advertising methods, and verifiable results. In addition to marketing strategies, Bilibili also continuously improves its advertising experience and effectiveness. Li Ni revealed on site that compared to before, the total number of brands cooperating with Bilibili has increased by 24%, with a retention rate of 90% for million level customers.