NIO Li Bin's first internal letter for the new year has been made public
Ronan62054
发表于 2024-1-9 20:28:38
1324
0
0
After only achieving about 60% of the sales target last year, Li Bin, Chairman and CEO of NIO, recently conducted an internal summary and outlook. According to a later Auto report, Li Bin stated in his first internal letter released in 2024 that the company's overall performance last year did not meet expectations and needed to systematically improve its organizational capabilities as soon as possible.
Last year, NIO gradually switched its models for sale to the second-generation platform, released mobile phone products, obtained independent production qualifications, and received large investments from the Middle East. But Li Bin said that 2023 will be a challenging and unforgettable year for NIO.
The main reason is that NIO's main business car sales are still below expectations, and there is still a certain gap from the target of doubling sales to 250000 units at the beginning of the year. Reflected in performance, after a significant month on month contraction in the third quarter, a net loss of 4.557 billion yuan was still recorded.
Li Bin stated that NIO's focus will be on building system capabilities. Each department needs to clarify the essential logic and key success factors of the business, set clear and defined goals, use resources on the cutting edge, timely review and continuously improve delivery results.
The intelligent electric vehicle industry has a large scale and a long industry chain. A 1% gap in system capability means a 10% gap in sales and profitability. In his view, in the past few years, NIO's business boundaries have expanded rapidly, and many projects have caused resource waste due to inadequate business understanding and management.
He stated that the company's investment in product technology research and service infrastructure needs to be combined with cost control. "The company's resources are limited, and we are still suffering losses from R&D and infrastructure investments. We need to continuously improve our financial performance to support the company's sustainable development. We have a responsibility and obligation to make good use of every penny invested by investors and shareholders."
"In 2024, we must resolutely avoid ineffective and inefficient investments, and save every penny that does not create value for users and the company," Li Bin said in an internal letter.
Currently, the competition in China's new energy vehicle market is becoming increasingly fierce. Li Bin said that the next two years will be the most important stage of industry transformation, and the level of competition will be beyond imagination. "We will face stronger competitors and more excellent products, a more intense price war and a more complex public opinion atmosphere. Every colleague should have sufficient mental preparation, give up illusions, and face challenges directly."
To this end, Li Bin further clarified the high priority development priorities for 2024, including ensuring long-term investment in core key technologies, ensuring leading advantages in technology and products, and delivering on time and with quality; Ensure that sales and service capabilities can cope with fierce market competition, and sales can be quickly converted into sales; Ensure that the research and development of 9 core products from 3 brands are progressing according to schedule.
Li Bin also mentioned the priority of future business development when releasing a letter to all employees in November last year. In the latest statement, NIO has added quality delivery and sales conversion. Previously, NIO was unable to deliver NIO ET5 and ET7 as soon as possible due to chip shortages and process improvements. The latter was only delivered one year after its release.
For NIO, the situation in 2024 will be even more severe, as the NIO brand will not release new models, and only the sub brand Alps will have new cars launched in the second half of the year. But Li Bin believes in the letter that the lack of new car launch tasks in 2024 is the window for NIO to enhance its system capabilities.
CandyLake.com 系信息发布平台,仅提供信息存储空间服务。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
猜你喜欢
- Li Bin's response sparked heated discussions, with NIO trading up nearly 7% at one point
- Dialogue with Li Bin: Interpreting NIO and the Future in 140 Questions
- NIO Li Bin Talks about Xiaomi's Entry and Responds to NIO Phone Sales Situation
- Li Bin's Live Successfully Challenge 1000 Kilometer Range NIO's "150 Degree Battery Pack" Cost Nearly 300000 RMB
- Li Bin responded that he is no longer the largest shareholder of NIO
- Li Bin's response: "No longer the largest shareholder of NIO": voting rights remain the highest
- NIO Li Bin's 2023 "addition and subtraction"
- Decoding NIO Li Bin's "addition and subtraction"
- NIO Li Bin releases an internal letter: Spring Festival services will not be closed, and research and development work will continue
- Li Bin announces the second generation NIO Phone with a starting price of 6499 yuan
-
【ゆとりサイクルが始まった!歴史を鑑とする:FED金利調整と大統領選結果には“隠れた関連”があった】データによると、選挙日前に金利が引き上げられた5年間で、大統領やホワイトハウスを支配していた政党が4年連 ...
- 不正经的工程师
- 前天 21:56
- 支持
- 反对
- 回复
- 收藏
-
【トヨタが米国で約4万2000台のカローラCrossをリコール】トヨタ自動車は当時時間9月20日、2022年6月から2024年9月までに生産された一部のカローラCrossハイブリッド車を安全にリコールしていると発表した。リコー ...
- 伍六三
- 13 小时前
- 支持
- 反对
- 回复
- 收藏
-
アイルランドのライアン航空のオリーリ最高経営責任者は現地時間9月14日、最近のボーイング社員のストライキが、2025年夏までにライアン社に納入されるボーイング737 MAX機の数に影響を与える可能性があると述べた ...
- rlf2000
- 2 小时前
- 支持
- 反对
- 回复
- 收藏
-
インテルは9月19日、イスラエルの自動運転技術会社Mobileyeの大株主として、ビジネスの将来に自信を持っており、現在、同社の株式の多数を切り離す計画はないと発表した。 ...
- hecgdge4
- 前天 20:20
- 支持
- 反对
- 回复
- 收藏