On January 9th, the three major stock indexes opened high and fluctuated, with Nvidia's concept market initially active. As of 9:53, the ETF of entertainment media (516190) rose 0.74%, led by holdings of Zhangqu Technology, with a rise of over 5%. China Duty Free, Shanghai Film, Zhidu Shares, and Shenzhou Taiyue followed suit.
Guolian Securities believes that the main driving force for China's future game market expansion will come from: 1) the "mobility" process of overseas game markets: domestic mobile games account for nearly 75% of the game market size, while global mobile games account for only 45% of the game market size, and there is still significant room for penetration. 2) Increased penetration rate in segmented categories: In the future, domestic game companies are expected to expand their ability circle beyond traditional advantageous categories such as SLG and MMO, and increase penetration rate in categories such as leisure, gambling, and even longer tail sports and sports. 3) Increased penetration rate in Long Tail countries/regions: Apart from T1 markets such as the United States and Japan, the market share of domestic games in Long Tail countries/regions is still expected to increase.
The A-share media and gaming sectors have multiple catalysts for the transformation of AI, content, and commercialization models. Seize investment opportunities and focus on related targets: gaming ETFs (159869) and entertainment media ETFs (516190). The former focuses on gaming, with high industry concentration and flexibility, while the latter has a dispersed layout, reflecting the overall trend of media sectors such as gaming and marketing.