Amazon has reportedly hired Jeremy Helfand, a senior Disney executive, to lead its new move into streaming advertising business. Helfand, who previously worked at Hulu and was responsible for all advertising sales for Disney's interactive business, revealed on Thursday at LinkedIn that he will serve as Vice President and Sales Director of Amazon Prime Video. Spokespersons for Amazon Prime Video and Disney confirmed this appointment in response to inquiries. Amazon Streaming Prime Video will be advertising in North America starting from January 29th and will be available in global markets starting from February 5th. Amazon Prime North American members can pay an additional $2.99 per month to waive these advertisements. (Variety)