On December 31st at 20:00, Bilibili (hereinafter referred to as "Bilibili") officially aired the most beautiful 2023 New Year's Eve Gala. This is the fifth year that Bilibili has held a New Year's Eve party. Compared to traditional parties that mainly focus on celebrity singing and dancing, the New Year's Eve party continues the previous presentation format of symphony based music and creative planning for shadow roaming IP. A series of classic IPs such as "Cat and Mouse", "Ultraman", "Spider Man", "Dragon Ball", "Four Wheel Drive Brothers", and "Ultimate Class" have awakened the "memory killing" of the 80s, 90s, and 00s.
That night, the peak popularity of Bilibili's live broadcast exceeded 344 million, setting a new historical high. Within 24 hours of cross night broadcasting, the total playback volume reached 100 million, with a cumulative barrage of nearly 400000. The number of submissions for related content reached 135 million. The "Dragon Ball" performance show, the "Dream of Red Mansions" dance drama and other programs caused public discussion, and related topics such as # Dragon Ball theme song Tears # # Dream of Red Mansions a big dream # were on the hot list of social media platforms such as Weibo, Tiktok, and the New Year's Eve party on station B of Douban scored 8.2 points.
The opening show "My Favorite Episode" featured a symphony orchestra paired with a rainbow choir, featuring classic animated theme songs such as "Cat and Mouse," "Sakura," "Ultraman," "Hulu Brothers," "Piggy Man," and "Armored Warrior." All 12 Ultramen and the first generation of armored warriors made appearances, taking users back to the past.
Adapted from the classic IP manga "Dragon Ball" from the 1980s and 1990s, the program "Shocked! I Can Rub the Vitality Bullet" has also attracted a large number of fans of the original work. The program tells the story of Sun Wukong, the protagonist of Dragon Ball, in the form of street dance, as he grows up, makes friends, and explores the limits of his own strength. At the performance show, popular characters from the original works such as Turtle Fairy, Qiqi, Tianjin Fan, Vegeta, and Buo appeared, and creative performances were showcased with iconic movements such as Turtle style Qigong and Yuanqi Bullet. There were also Easter eggs such as "Summoning the Divine Dragon" and "Since ancient times, losing to the left side of the wave". The original singer Takahashi Yokosuki also appeared at the party and sang the theme song "Dragon Ball". As of 14:00 on January 2nd, the "Dragon Ball" performance show has had nearly 100 million views on Weibo, and fans have posted their "Dragon Ball" figurines, series of comic books and other peripheral products on Weibo.
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In addition to animated IPs and celebrity singers, Bilibili's New Year's Eve Gala continues the tradition of previous years, creating program content that combines high reputation and creativity.
After the launch of high reputation cultural programs such as "The Journey of a Legendary Landscape Painting" and "Wing Chun", this year's party will bring the original folk dance drama "A Dream of Red Mansions" excerpt "Wandering in the Garden" onto the stage, and the twelve golden hairpins will dance together on the stage to show the oriental classical aesthetics through literary masterpieces. "Redology" is a popular content in the knowledge and film sections of Bilibili. The analysis videos related to "Dream of the Red Chamber" by the UP host "Muyu Shuixin" have accumulated over 16.52 million views on Bilibili.
The suite "Huashan Swordsmanship: A World First Battle", performed by four instrument masters, Fang Jinlong, Wu Tong, Li Yanliang, and Guo Yazhi, along with the Zhao Zhao Symphony Orchestra, presents Jin Yong's martial arts IP in musical form, showcasing the wonderful effects of the collision between traditional Chinese music such as pipa and suona and modern symphony.
Program stills
As the most active video community among young people in China, the fusion of unique ACGN culture and mainstream circle culture has always been a characteristic of Bilibili's New Year's Eve Gala. That night, virtual singer Luo Tianyi and singer Gong Lingna jointly performed "Song Travels in Four Directions", inviting multiple 90s intangible cultural heritage artists to collaborate across borders and showcase the styles and characteristics of multiple regions and ethnic groups through virtual AR technology. "Song of the Four Directions" originates from Luo Tianyi's "Tianyi Study Tour". After its release, the single has exceeded 4.12 million views on Bilibili.
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