Apple may have made another big move in the field of artificial intelligence recently. According to media reports, Apple is in discussions with some major news publishers to authorize their news materials and use this information to help train its generative artificial intelligence systems.
According to American media, Apple is clearly discussing a "multi-year partnership agreement worth at least $50 million" and is in talks with media outlets such as Cond é Nast Publications Inc, NBC News, and IAC to obtain authorization to use their past news articles.
NBC News is one of the three major commercial broadcasting and television companies in the United States. Kangtai Nash's publications include well-known magazines such as The New Yorker, Vogue, and GQ, while IAC's publications include magazines such as People and Daily Beast.
However, the reactions of publishers who have approached Apple have been different. According to media reports, some publishers have a relatively indifferent attitude, which may be because these publishers "may bear legal responsibility for Apple's use of their content," but there are also news company executives who are more optimistic about the possibility of collaborating with Apple.
Apple's recent efforts in artificial intelligence have not received the same attention as competitors such as OpenAI, Microsoft, and Google, but the company is clearly striving to catch up.
According to reports, Apple now spends millions of dollars on artificial intelligence every day.
The company recently released a machine learning framework for building models to run on Apple chips and is working to optimize the ability to run large language models on mobile phones.
In addition, Apple is reportedly developing an improved version of Siri and plans to provide AI focused features for the next important iOS version.
In fact, Apple was not the first company to collaborate with news organizations in the field of artificial intelligence. In addition, ChatGPT developer OpenAI has signed an agreement with the Associated Press and Politico's parent company Axel Springer to use their reports to help train their artificial intelligence models.