After announcing his concurrent appointment as CEO of Taotian Group on December 20th, Wu Yongming immediately carried out a major organizational restructuring of Taotian Group.
According to a Chinese journalist from a securities firm, on December 22nd, Wu Yongming announced the latest organizational decision of Taotian Group, with a fully youthful management team taking over. Six young managers were appointed to lead key businesses of Taotian Group and report directly to Wu Yongming. Wu Yongming also requested Taotian Group to face the current situation and start a new business.
Taotian Group is a business group of Alibaba Group, which owns businesses such as Taobao, Tmall, Tmall International, Taobao Live, Tmall Supermarket, Taocai Cai, Taote, Xianyu, Alibaba Mama, 1688, etc. It provides online retail, online wholesale, second-hand idle transactions, digital sales, and other services.
Young management team goes online together
According to the latest personnel appointment, the youthful management team has fully taken over, and a total of 6 young managers have been appointed to key businesses of Taotian Group.
Specifically, Wu Jia, born in 1985, will be responsible for the Taotian User Platform Business Unit and Alibaba Mama Business Unit. It is understood that Wu Jia joined Alibaba Group through school recruitment in 2010 and has accumulated rich experience in technology development, cultivating and incubating the popular product quark among young people. Meanwhile, Wu Jia will continue to serve as the President of Intelligent Information.
The current Chief Operating Officer of Ele.me, Chen Weiye (also known as "Chuduan"), will be transferred to Taobao, responsible for the Taobao Business Unit, Taotian Merchant Platform Department, and Taotian Customer Satisfaction Department. It is reported that he led the brand value direction of Ele.me's "Rest assured and deliver on time" and created a phenomenon level marketing strategy of "guessing the answer for free". In addition, Chen Weiye is also the founder of another popular idle trading and interest content platform among young people - Xianyu.
Liu Bo (also known as "Jialuo") will take over the Tmall business unit. For over a decade, he has been deeply involved in the frontline of Taobao's Tmall business and has rich practical commercial experience.
Wang Tingxiang (also known as "Shaoyou"), born in 1987, will lead the fashion development department.
Liu Yiman (also known as "Yiman"), the former head of direct business, will be responsible for the M2C business unit.
Cheng Daofang (also known as "Daofang") will lead the Taobao Live and Content Business Unit, responsible for promoting the construction and innovation of Taobao's content.
Overall, Wu Jia and Chen Weiye have been transferred from other business groups to Taotian New positions, and the job responsibilities of the other four managers have also undergone new changes, demonstrating Alibaba Group's unified command of strategic focus business and high-intensity talent investment.
During organizational restructuring
Since taking over as CEO of Alibaba Group in September, Wu Yongming has made a series of arrangements at the strategic, business, and organizational levels. He clarified the strategic focus and priority selection of the entire group, defined core businesses and business strategies, and resolutely made choices around the main business.
In November this year, Alibaba Group announced the first batch of strategic innovation businesses -1688, Xianyu, DingTalk, and Quark - targeting young people and technological development trends, and focused on promoting the reform of the management team's youthfulness. This adjustment is one of Wu Yongming's series of measures to promote the youthfulness of the management team. These young managers have been fully trained on the front line and have emerged with their business performance.
On September 12th, Wu Yongming, who had just taken over as CEO of Alibaba Group, called on Alibaba people to "reshape user value with the determination to start again" and emphasized, "We will resolutely implement team rejuvenation, let young main managers refresh the business management team, and create a mechanism and cultural environment that allows more young Alibaba people to become Alibaba's core strength."
On December 20th of this year, Alibaba announced that Wu Yongming, CEO of Alibaba Group and Chairman of Taotian Group, will also serve as CEO of Taotian Group. From now on, Wu Yongming will concurrently serve as CEO of Alibaba Group, Taotian Group, and Alibaba Cloud Intelligent Group.
On that day, Alibaba Group Chairman Cai Chongxin announced the appointment through a letter to all members. He wrote in the letter, "A brand new era requires a new strategic and organizational system transformation. Facing the past, facing the future, and changing oneself, I believe that Alibaba, which has undergone this round of transformation, will complete its transformation."
At that time, the entire staff also revealed in the letter that in order to optimize the return on capital and enhance shareholder value, the Group's Capital Management Committee authorized the establishment of an asset management company. Dai Shan, former CEO of Taotian Group, will assist the group in establishing an Alibaba Group asset management company and forming a professional management team.
"Wu Yongming took over as the CEO of Alibaba Group for three months, clarifying the strategic focus and priority choices of the entire group, making resolute choices around the main business, and comprehensively promoting the reform of the management team's youthfulness." Cai Chongxin also mentioned that having Wu Yongming concurrently serve as the number one position for Alibaba Cloud and Taotian will help to lead Taotian's transformation with technological innovation, and ensure the group's unified command and high-intensity continuous investment in the two strategic focuses of e-commerce and cloud.
Cai Chongxin also stated that in the future, Alibaba will fully utilize a young management team trained and emerging at the grassroots level to create an innovative environment for young people.
Attachment: Full text of the letter from all employees of Taotian Group on December 22
Dear Taotian classmates,
On behalf of the board of directors of Taotian Group, I announce the following organizational decisions and appointments:
1. Wu Jia leads the User Platform Business Unit and Alibaba Mama Business Unit;
2. Leading the Taobao Business Unit, Taotian Merchant Platform Department, and Taotian Customer Satisfaction Department at the processing end;
3. Jialuo leads the Tmall business unit;
4. Yiman leads the M2C business unit;
5. Shaoyou leads the fashion development department;
6. Daofang leads the Taobao Live and Content Business Unit.
The above responsible persons report to me.
Tomorrow's results come from today's changes and actions. Facing the current situation, starting a new business, let's win the future together!
Wu Yongming
CEO of Alibaba Group
Chairman and CEO of Taotian Group
December 22, 2023