Beijing Business Daily News (Reporter Zhao Shuping) Recently, Hema announced that the "mountain moving price" will continue in 2024 and will lower the price of Angus 150 day valley fed beef. Hema plans to add more flagship and more difficult products to meet the needs of consumers. Yongze, the project leader of Hema's "Moving Mountains to Fight Cattle" project, said that the "top" product in the 2024 moving price is beef.
Hema stated that the "mountain moving price" campaign, which started at the end of July this year, is highly favored by consumers. According to data from Hema, the sales of durian layered cakes in Shanghai alone have increased by 26 times. The industry price of durian thousand layer cake has also been driven by the move, dropping from over 100 yuan to below 100 yuan. According to information from Aurora Big Data, the launch of "Mountain Moving Price" has significantly driven user growth for Hema, with the weekly average DAU of Hema APP increasing by 13.3%.