On December 13, Hema released an announcement that Beijing was facing the extreme weather of heavy snow, and Hema mobilized all kinds of goods from 100 direct procurement bases nationwide in advance to prepare sufficient goods in advance. At present, the stock of daily necessities such as vegetables, meat, eggs, and milk has doubled, and other commodities have also increased to more than twice, ensuring that the "vegetable basket" of Beijing citizens has sufficient stock and stable prices; At the same time, the number of orders placed by consumers has increased, with an average of over 10 products per order. Off peak hours, staggered orders have increased by 30%, and Hema has also increased its transportation capacity by 30% to ensure delivery.
Hema stated that many users choose to buy all the necessary products at once, which to some extent alleviates the delivery pressure. Hema has provided cold proof materials such as baby warmers and gloves for riders, and has set up a special delivery lounge in the store, equipped with air conditioners, electric heaters and other heating equipment, as well as microwave ovens, power packs, benches, medicine boxes and other facilities, and will continue to supply warm drinks such as hot ginger soup, tea, Hot and sour soup during the delivery period.
Data shows that as of noon on December 13th, the growth rate of Hema leafy vegetables, fast food products, and various meats has exceeded doubled. Several vegetables such as Chinese cabbage, spinach, and lettuce are more popular; The sales volume of mutton rolls, sheep scorpions and other commodities increased nearly twice. The semi-finished products of Hema Workshop series, seafood vermicelli pot, pearl glutinous rice horseshoe Rice-meat dumplings and taro braised pork, ranked among the top three in terms of sales growth. The stewed snow pear and hot milk tea suitable for winter are cooked every day. In recent days, the sales volume has doubled or more. China-Chic Roast Chicken, Cheese Beef Rolls, etc. are suitable for "hard currency" in winter, with an increase of nearly 50% in recent days.