The 2023 Tmall Double 11 will officially open at 8pm on October 24th, consistent with last year's pre-sale opening time. Nandu reporter learned that this year's Tmall Double 11 mainly focuses on "the lowest price on the whole network", and almost all business actions of Taobao Tmall will revolve around price power. In terms of gameplay, in addition to previous years' full reduction, Tmall will launch a wide range of direct reduction and official reduction activities, while maintaining its past service of paying for expensive purchases.
According to the investment rules of Tmall and some insiders, the biggest difference between this year's Tmall Double 11 and previous years is the addition of an activity called "Double 11 Daily Low Price", which will receive weighted traffic for corresponding labeled products. According to the investment promotion rules, the "Double 11 Daily Low Price" product is currently a four star and five star product among the five star price power products provided by Taobao and Tmall merchants. According to official terms, it is the same low-priced product and the whole network low-priced product.
In terms of time rhythm, this year's Tmall Double 11 will continue to carry out "no staying up late" until the end, officially opening pre-sales on October 24th at 8pm. The two official buying times are: 8pm on October 31st and 8pm on November 10th, respectively.
It is worth noting that before the Double 11, 88VIP members also experienced an upgrade: from one card to three cards: the membership card that originally focused on life and entertainment experience was renovated into a "Life Card" (focusing on co branded membership rights, with the rights unchanged), and new "Shopping Card" and "All around Card" were added for consumers to choose from, mainly based on their shopping needs.
The price of the all-around card is 168 yuan/year. At present, the 88VIP account of Nandu reporter has automatically displayed as a life card. Life card members enjoy the joint membership rights of Mango, Youku, Hunger, and NetEase Cloud Music, but cannot enjoy the new three guarantees rights in e-commerce. Choosing the new three guarantees rights in e-commerce requires giving up the joint membership. If you want to obtain all the benefits, you need to upgrade to an all-around card at an additional price of about 80 yuan.
It is understood that the key to the upgrade of 88VIP's rights is the "new three guarantees" for e-commerce shopping, which is also the "signature" rights of 88VIP shopping cards and 88VIP all-around cards:
1) Daily red envelope: 2 yuan per day, automatically credited, 730 yuan per year, available on Taobao and Tmall physical products.
2) Return shipping package: Free return, door-to-door pickup, 10 times per month, with a maximum free shipping fee of 25 yuan per time.
3) After sales guarantee package: Exclusive customer service to follow up on product disputes, and provide solutions within 24 hours.
Note: The benefits do not need to be claimed and are automatically credited on a monthly basis.
88VIP Three Card Benefits
Nandu Reporter Ma Ningning from Shanghai