With the arrival of a cold wave, warm clothing has become a "must-have" in the consumer market, and down jackets, assault jackets, warm underwear, etc. have reached their sales peak within a year. According to data from Vipshop, a special sale e-commerce platform, since its annual special sale event on November 30th, sales of women's woolen sweaters have doubled year-on-year, sales of women's knitwear have increased by 36% year-on-year, and sales of assault clothing have surged by more than 40% year-on-year. In down jackets, domestic brands priced below 400 yuan are particularly popular, with sales of down jackets priced below 400 yuan increasing by nearly 20% year-on-year.
In this winter's consumer market, the sales growth of domestic brands is particularly prominent. According to data from Vipshop, since November 30th, domestic brands such as Bosideng, Xuezhongfei, and Duck have led the down jacket market, with Xuezhongfei's sales increasing by 72% year-on-year.
According to data from Vipshop, since the launch of the anniversary promotion, sales of priced gold have increased by more than 20% year-on-year, while the popularity of wedding gold jewelry remains high, with a year-on-year growth of over 54%. From the perspective of the population, the number of gold purchased by the new generation of women under the age of 24 has increased significantly, with a year-on-year increase of 34%. The amount of gold purchased by women aged 20 to 50 increased by 31% year-on-year. Gold and jewelry brands have also ushered in a trend, with China's gold sales increasing by 176% year-on-year, Liufu Jewelry sales increasing by 41% year-on-year, and Liuguifu sales increasing by 37% year-on-year.