On November 28th, Starbucks China made its debut at the first China International Supply Chain Promotion Expo, with the theme of "Rooted in China, Unlimited Chain Creation", and shared the supply chain story behind guarding every cup of high-quality coffee with domestic and foreign guests and industry experts.
With nearly 25 years of practical experience and industrial layout in the coffee industry in China, Starbucks China has taken the lead in achieving large-scale integration of the vertical industry chain from raw beans to coffee, demonstrating Starbucks' continuous commitment to and promotion of "fixed chain and strong chain", and always committed to leading the high-quality development of China's premium coffee industry. Starbucks Global CEO Nasihan sent a video message to the opening ceremony of the Chain Expo, emphasizing Starbucks' firm confidence in long-term optimism and investment in China.
Coffee is a bridge that connects the world, making people and communities better, which is highly in line with the theme of "Connecting the World, Creating a Future Together" at the first Chain Expo. The Starbucks booth is located in the Healthy Life Chain exhibition area, and following the aroma of coffee, you can come to the Starbucks booth.
At the booth, Starbucks will focus on its efforts in the supply chain industry, focusing on four major areas: "integrating the industry chain", "strictly adhering to the food safety chain", "promoting the digital intelligence chain", and "building a green chain". It will vividly and vividly showcase the journey of a coffee bean from its origin to a cup of coffee in the hands of customers to the attending guests.
Rooted in China for nearly 25 years, China has become Starbucks' largest and fastest-growing overseas market globally. Starbucks' achievements in China are inseparable from its deep cultivation and layout in the supply chain industry chain.
In the future, Starbucks will continue to work with more partners to continuously optimize and strengthen the construction of supply chains and industrial chains, and leverage the integration advantages of planting, production, and consumption to build a world-class coffee industry chain in China.