In 2023, the film and television media industry will fully embrace AIGC, and virtual filming is becoming an important technology for major film and television companies to invest heavily in. In the latest quarter of Alibaba's financial report conference call, it was revealed that Alibaba Entertainment will leverage technological innovations such as AI to achieve standardization, workflow, and digital intelligence in film and television production within three years, cultivate a new generation of creators, and promote the upgrading of the entertainment industry. Technology strategy has become one of the core strategies of Alibaba Entertainment Group.
It is understood that the current Youku costume life mystery drama "Qingming Riverside Map Code" uses virtual filming technology. The entire drama will have eight scenes applied to virtual filming, including special scenes such as snow under trees, sunset by the lake, and underground gardens. Among the scenes using virtual filming, it is expected that the shooting efficiency will increase by 40% and labor costs will be saved by 60%.
Zheng Yong, CTO of Alibaba Entertainment, stated that "Qingming Shanghe Tu Password" is currently the most virtual filming scene in China. In addition, multiple Youku dramas have already provided virtual filming schedules, which means that Alibaba Entertainment's digital production has entered an era of scale.
Introduction by Xu Jia, the person in charge of digital production business at Alibaba Entertainment: Since 2019, Alibaba Entertainment has been continuously striving for breakthroughs in the field of virtual photography. In terms of hardware, it has collaborated with industry partners to develop a new generation of LED screens through deep customization. In terms of software, Alibaba Entertainment has invested heavily in self-developed algorithms for 'virtual and real calibration'. Our algorithm can be calibrated in 20 minutes, improving the efficiency of image calibration by nearly a hundred times
At present, Alibaba Entertainment has established digital studios in Beijing, Qingdao, Hengdian and other places to provide digital services for film and television production.