As the final event of the domestic automobile market, the Guangzhou International Automobile Exhibition is getting hot. Multiple car companies have laid out a new blue ocean, and this year's Guangzhou Auto Show seems to have become a "arena" for MPVs.
On the opening day of the auto show, Xiaopeng Motors, which is engaged in local operations, officially released its latest flagship model, the Xiaopeng X9, and began pre-sales for a price starting from 388000 yuan.
What kind of intelligent electric vehicle does a big family need? How to create a beautiful, easy to drive, easy to sit, and easy to install all-around product? I was also thinking about this question before, and after we have a rotary architecture, this question has an answer. Today, we will hand over the answer sheet, which is the flagship model under the rotary architecture, the Xiaopeng X9. He Xiaopeng, Chairman and CEO of Xiaopeng Automobile, stated at the Xiaopeng X9 launch site.
Faced with the current situation of fierce competition in the market, new forces, traditional independent brands, and multinational brands compete on the same platform. As the first model of Xiaopeng Automobile to impact the 40w+market, the Xiaopeng X9 points out that "pure electric MPV track sales champion" can win? Accumulation of technology, experience, and enterprise system capabilities
As another strategic product under the SEPA2.0 Fuyao Global Intelligent Evolution Architecture and also a flagship product under this architecture, the X9 integrates Xiaopeng's latest intelligent driving technology and is positioned as the "next generation super intelligent driving big seven seater". From product design to product performance, it strives to break the traditional bias of the past market towards MPV models.
For MPV models, space and comfort have always been the indicators that major car companies compete for in this segment of the track. However, for the Xiaopeng X9, the "industry's first third row seats with one click electric storage" and "luxurious home comfort configuration" are only the basic "threshold" for it to enter the race track, once again standing on the "technical high point", which is the key to Xiaopeng's attempt to build the X9 into a benchmark MPV and also returning to Xiaopeng's "comfort zone".
The "Fuyao" architecture is formed by Xiaopeng after 5 years of exploration and accumulated research and development investment of tens of billions. It gathers Xiaopeng's core technologies in power replenishment, intelligent systems, vehicle intelligence, and other fields. The platform also integrates Xiaopeng's self-developed 800V XPower electric drive, X-EEA electronic and electrical architecture, XNGP intelligent driving assistance system, and front and rear integrated aluminum die-casting body, which is another advancement of Xiaopeng's systematic car manufacturing.
According to public information, the Xiaopeng X9 is the world's first mass-produced front and rear integrated aluminum die-casting MPV, with a rear floor die-casting force of 12000 tons and higher body strength. In the event of a high-speed tail collision at 88km/h, the collision force can still not invade the third row cabin, ensuring the safety of the whole family's travel in all aspects.
In terms of driving control capabilities, the Xiaopeng X9 has achieved the "big car is also agile" driving ability with the world's first full series standard rear wheel active steering function and the first domestic standard intelligent dual chamber air suspension, breaking the traditional driving experience of "driving big cars" and "difficult to drive" in MPVs, and bringing a smoother driving experience to the vehicle, greatly meeting consumers' requirements for comfortable driving of MPV models.
At the same time, intelligent driving has always been Xiaopeng Automobile's ace, and it is also its strict defense against technical barriers. It is also the "moat" created by Xiaopeng for itself in the face of intense competition in the second half of intelligent driving. By the end of this year, the urban NGP function without maps will be implemented in 50 cities, and by 2024, the Xiaopeng XNGP function will cover major road networks in the country.
The Xiaopeng X9 is a landing product that integrates Xiaopeng's latest technology - the "super intelligent" MPV. Looking at the next competitive landscape, Xiaopeng X9 wants to stand at the "technological high point" to win, which is both confidence and strength.
Enterprises enter a "positive cycle" and continue to accelerate
Since the beginning of this year, Xiaopeng Motors has successively completed the facelift of P7 and G9 models, and launched the first model G6 with a rotary architecture. With the addition of another product under Fuyao Architecture, Xiaopeng X9, Xiaopeng has completed the construction of a full range of product matrices from sedans to SUVs to MPVs, impacting the automotive consumer market of over 40W.
According to the sales data on the car understanding ranking, the Xiaopeng G6 and G9 models have achieved sales dominance in segmented markets. In September and October of this year, the G6 won the sales championship of pure electric SUVs in the 200000 to 250000 class range, while the G9 won the first place in sales of medium to large pure electric SUVs in October.
Under the hot sales of the "679" model, the delivery volume of new cars by Xiaopeng Automobile exceeded 40000 in the third quarter of this year, a year-on-year increase of 26.1% and a month on month increase of 72%; In October, the delivery quantity of Xiaopeng's new cars exceeded 20000 units, breaking the monthly record after the single quarter delivery volume surged.
The continuous rise of G6 and G9 means that Xiaopeng's multi product lineage and product strength have been recognized by the market and favored by consumers. Based on this, Xiaopeng has set up another high platform for the fourth quarter, with a target delivery of 59500 to 63500 units, with an average monthly delivery impact of over 20000 units.
With the addition of the Xiaopeng X9, the Xiaopeng product lineup has further expanded, completing the construction of a full range of product matrices from sedans to SUVs to MPVs. Standing on the "technological highland", the Xiaopeng X9 is expected to take another crucial step in Xiaopeng's sales with its excellent strength.
Regarding this, He Xiaopeng's expectation is that "X9 will become the number one seller in the large pure electric MPV market
It should be noted that in the smoky and long-term resource war of intelligent connected vehicles, any new car manufacturing enterprise must examine whether its own food and ammunition are sufficient, and Xiaopeng is no exception.
According to the third quarter financial report of Xiaopeng Automobile, the company's cash reserves reached 36.48 billion yuan, and free cash flow was positively inflow of 1 billion yuan in the third quarter. After three quarters of transformation and efforts, starting from the third quarter of this year, Xiaopeng's sales, brand morale, and free cash flow have all entered a preliminary positive cycle, "He Xiaopeng said.
Based on Xiaopeng's current market performance, both cash reserves and hematopoietic capacity are sufficient. We are confident in achieving rapid sales growth and a significant rebound in gross profit margin in the fourth quarter, and are prepared to achieve much higher growth rates than the industry and significantly expand market share in 2024, "said He Xiaopeng
Previously, there was the potential for "explosive" products from G6 and G9, and later, there was the strong takeover of X9. Under the leadership of the entire product spectrum, Xiaopeng is accelerating the "positive cycle" upward, and is also expected to usher in an explosive moment.
Nine years of accumulation and gradual achievement of results
The high-end brand is not a preset, what Xiaopeng needs to do is "gradually moving upwards while enriching the product matrix in different price ranges". As a leading brand of intelligent vehicles, Xiaopeng Automobile has deeply applied large models in multiple business sectors and technology research and development fields, and has made the latest progress in multiple fields such as intelligent driving, intelligent cockpit, electric drive system, electronic and electrical, intelligent manufacturing, flying cars, robots, etc.
Dapeng rises with the wind one day and soars up 90000 miles. It is reported that with the support of the "Fuyao" architecture, Xiaopeng can achieve low-cost and efficient replication of top technology to different functional types of vehicle models. After entering the second stage of "platformization and systematization" layout, Xiaopeng's vehicle manufacturing efficiency has been comprehensively improved, with efficient research and development, cost balance, and a redefinition of high-end intelligent electric vehicle standards.
Looking back, Xiaopeng, who has grown for 9 years, has nurtured the industry's first mass-produced and implemented high-level urban driving assistance function "Urban NGP", the industry's first full voice interaction system "full scene voice" function, the industry's first mass-produced and cross floor intelligent parking function, and has become the first new car making force to be included in the Hong Kong Stock Connect.
With the support of this first mover advantage, as Xiaopeng's product planning becomes clearer and its technology investment enters a dividend harvesting period, it has gained a first mover advantage in fierce competition. Xiaopeng X9 has embarked on a high-end path, targeting the 400000 level market for the first time, and behind it is Xiaopeng's 9 years of preparation and accumulation.
The Xiaopeng X9, under the background of "thick accumulation and thin development", is not only a challenge to the new energy vehicle market, but also a revolution in the way families travel. Xiao Peng, who is about to complete his 10-year accumulation, is accelerating his evolution.