On November 22nd, Dai Yibo, the head of tomato novel IP derivative, and Chen Xiao, the senior vice president of iQiyi, jointly announced at the tomato novel creator conference that tomato novel will work together with iQiyi to actively promote the IP adaptation of high-quality works.
At the Tomato Novel Creator Conference held on November 22nd, Tomato Novel released the "Heguang Plan" and officially announced the establishment of two major brands, "Tomato Film and Television" and "Tomato Animation", to explore the industrial chain of transforming literature into film and television, and support creators with film and television dreams and potential. Tomatoes will activate their creativity through policies such as creative training, creative competitions, and traffic support, providing potential authors or high-quality works with opportunities for film editing, platform resources, and promotional services.
At the same time, Tomato Novel will also collaborate with top platforms and production companies to carry out in-depth cooperation, jointly promote diversified adaptation forms such as anime, film and television, literature, and enhance IP influence. The collaboration between tomato and iQiyi this time is the most important part of this plan.
The 'Heguang Plan' allows us to participate more deeply in production, distribution, marketing and other aspects, control content quality, ensure successful adaptation of works, gather the efforts of all parties, innovate cooperation methods, and empower partners, "Dai Yibo said at the conference, Making good stories influence more people is the original intention of Tomatoes. On the path of exploring the IPization of literature, we will also uphold this original intention and bring more high-quality works to everyone
Chen Xiao, Senior Vice President of iQiyi at the meeting, also stated, "Tomato Novel has officially become a platinum partner of iQiyi Film and Television IP
IQiyi always provides high-quality and diversified film and television content, constantly pursuing high-quality works with youthful positive energy. The brand tone and tomato novel's original intention are in line. Both want to provide high-quality and good works to the audience, so that good stories can affect more people. In the future, we look forward to deeper cooperation between the two on IP derivative business, promoting more project landing, creating more national IP, and welcoming infinite possibilities Chen Xiao said.