On November 21st, Tesla China's official website showed that the selling price of the Model Y Long Range Edition was increased by 2000 yuan to 304400 yuan from now on.
This is the fourth price increase announced by Tesla in the past month. On October 27th, the price of Tesla's domestically produced Model Y high-performance version was increased by 14000 yuan, with an adjusted price of 363900 yuan. On November 9th, Tesla raised the prices of the Model 3 and Model Y Long Range versions, with the Model 3 Long Range version increasing by 1500 yuan to 297400 yuan; The selling price of the Model Y Long Range Edition has been increased by 2500 yuan to 302400 yuan. On November 14th, Tesla raised the prices of the Model 3 and Model Y rear wheel drive models. Among them, the price of the updated model 3 rear wheel drive has been increased by 1500 yuan, and the adjusted price is 261400 yuan; The price of the Model Y rear wheel drive version has increased by 2500 yuan, with an adjusted price of 266400 yuan.
In less than three weeks, the prices of all models of Model 3 and Model Y have undergone a comprehensive correction. At the beginning of the year, Tesla significantly reduced prices, and the selling prices of Model 3 and Model Y fell to a low point. In an interview with the media, Cui Dongshu, Secretary General of the Passenger Transport Association, stated that the price reduction will not become the norm, but rather a wave like process. It is a process of responding to changes in raw material prices and current market demand adjustments, but the adjustments will soon come to an end.
Regarding this price increase, some Tesla sales personnel stated that on the one hand, the price increase is due to Tesla's good sales, high market demand, and insufficient supply; On the other hand, the pressure on the production line is high, and production costs are also rising. According to Tesla China's official website, the delivery cycle of the Tesla Model 3 Long Range Renewal has been increased to 6-9 weeks, and the Model Y Long Range Edition has been increased to 6-8 weeks.
However, according to data from the China Association of Automobile Manufacturers, in October this year, Tesla's Shanghai Super Factory delivered a total of 72100 new cars, a decrease of 2.6% compared to the previous month; Meanwhile, Tesla's sales, revenue, and profits declined month on month in the third quarter. Therefore, some industry insiders believe that Tesla's price increase is a remedy for its continuously declining profit margin.