Tesla continues to open a price increase window. On November 21st, Tesla China's official website showed that the price of the Long Range All Wheel Drive version increased by 2000 yuan, with an adjusted price of 304400 yuan.
Within a month, Tesla has raised its model prices four times. On October 27th of this year, the selling price of the Model Y high-performance version was increased by 14000 yuan, officially opening the current price increase window; On November 9th, the starting prices of the Model 3 Long Range Renewal and Model Y Long Range Edition increased by 1500 yuan and 2500 yuan respectively; On November 14th, Tesla's official website in China was updated again, with the Model 3 and Model Y rear wheel drive versions increasing their starting prices.
As of November 14th, all models of the Model 3/Y series have experienced price increases. After the first three rounds of price hikes, some netizens expressed that Tesla has once again raised the price of the Model Y Long Range Edition. "In less than a month, Tesla will start the second round of price hikes? Should it be time to purchase a car before the end of the year?" From this "four consecutive price hikes", it can be seen that the prices of all Tesla models have increased by 15 to 14000 yuan.
Since the beginning of this year, Tesla has frequently played a price reduction card, and the prices of Model 3 and Model Y have dropped to a low point. Among them, the starting price of Model 3 was as low as 229900 yuan. The driving effect brought by the price reduction is gradually becoming apparent. According to data from the Joint Conference on Passenger Car Market Information, the cumulative delivery volume of Tesla's Shanghai Super Factory in the first 10 months of this year reached 771000 units, surpassing the entire year of last year and is expected to set a new record for annual delivery by domestic luxury car companies. However, while sales have steadily increased, Tesla's earning power has raised the "alarm". The financial report shows that Tesla's gross profit margin fell to 17.9% in the third quarter of this year. Yan Jinghui, a member of the Expert Committee of the China Automobile Circulation Association, believes that increasing the selling price of bicycles to a certain extent is beneficial for improving the gross profit margin of enterprises.
However, before this round of price increases, Tesla sales personnel were all preheating in advance. On November 20th, a Tesla salesperson announced on WeChat Moments that the prices of Model 3 and Model Y will continue to rise due to rising costs. Due to good sales and high pressure on the production line, production costs will continue to rise.
In fact, this year Tesla has successively launched new Model Y and Model 3 models, both of which have been upgraded. Among them, the interior of Model Y has added color atmosphere lights, and updated technology fabric materials have been selected for the dashboard trim panel and front door trim panel. The exterior has been updated with 19 inch twin star wheel hub design. Industry insiders believe that the improved configuration of the new version of the vehicle and fluctuations in power battery prices will to some extent increase the manufacturing cost of the entire vehicle.
The concentrated promotion of the "3Y" combination has to some extent stimulated Tesla's sales growth, while also tightening production capacity. According to Tesla China's official website, the pick-up cycle for Model Y has been extended to 2-8 weeks, while the pick-up cycle for the updated Model 3 is 2-9 weeks. In the eyes of the outside world, rising costs and tight production capacity have opened a price window for Tesla. At the same time, Tesla's Shanghai super factory continues to supply multiple countries in Asia Pacific and Europe, and has already locked in multiple market annual sales champions in advance, with the possibility of further extending the delivery cycle.
In addition, next year's vehicle purchase tax is about to be adjusted, which also makes Tesla expected to continue to charge towards the end of this year. In June of this year, multiple ministries jointly issued a notice on the extension and optimization of tax reduction and exemption policies for new energy vehicle purchases, which clearly stated that for new energy vehicles purchased between January 1, 2024 and December 31, 2025, the tax exemption amount shall not exceed 30000 yuan per vehicle. This means that starting from next year, car owners who purchase the Model Y high-performance version, Model S, and Model X will need to pay taxes ranging from approximately 20 to 44000 yuan. Industry insiders say that the combination of price increases and changes in purchase tax policies can stimulate consumers who are watching Tesla to place orders and purchase cars, reaping a wave of sales for it.