In response to the content requirements of the national "Measures to restore and expand consumption", adhere to the better combination of optimized supply and expanded demand, and enhance the consumption of home improvement and electronic products, Jingdong announced a strategic agreement with Skyworth, Panasonic and Superor three brands on the eve of the annual 11.11. Save the intermediate link, integrate the upstream and downstream supply chain resources during the 11.11 period, directly collect large orders from the factory, place a one-time order of 3 brands, a total of 10 million products, directly through Jingdong logistics to the national Jingdong store radiation of consumers at home. Large single purchase, centralized ordering, direct logistics, this move reduces production and logistics costs, really give benefits to consumers, so that consumers can more easily enjoy affordable, high-quality products, but also more conducive to improving rural e-commerce and express logistics distribution system.
As a retail channel integrating online and offline, Jingdong home Appliance Store has been committed to providing consumers with convenient and high-quality shopping experience. Skyworth, Panasonic, Supor has a strong R & D strength and excellent product quality. For consumers, the "factory order, Jingdong straight hair" national linkage promotion, undoubtedly brought many benefits.
First, factory price direct sales. For large orders, factory mass production can optimize production costs. Consumers who buy large orders enjoy the same direct source of goods as dealers, and the price paid by consumers is the same factory price as dealers.
Second, zero shipping. Large order manufacturers arrange professional logistics team distribution, direct distribution of Jingdong home appliance stores nationwide. The consumer gets the factory price without any fees;
Third, the realization of home appliances refresh and upgrade. This Jingdong large order Skyworth, Panasonic, Supor products, are in line with the national "Measures to restore and expand consumption" focus on encouraging smart home appliances, integrated home appliances, functional home appliances products. Implement the guidance requirements of carrying out green home appliances to the countryside, so that the majority of consumers can realize the upgrading of home appliance consumption at a lower cost, and enjoy better, smarter, and more energy-efficient new products.
Jingdong's joint "factory order, Jingdong direct" action with Skyworth, Panasonic and Supor gives full play to its own advantages in supply chain, logistics, marketing and other aspects, and fully reflects Jingdong's advantages in integrating supply chain and reducing costs. In the future, Jingdong will continue to deepen cooperation with brand owners, establish close cooperative relations with brand owners, continuously optimize the supply chain management system, improve operational efficiency, and provide consumers with more high-quality, cost-effective products and more convenient and efficient shopping experience.