On November 14th, JD released data showing that as of 23:59 pm on November 11th, the transaction volume, order volume, and user count of JD November 11th in 2023 reached a new high. Behind the growth of consumption, JD Supply Chain Financial Technology collaborates with major financial institutions and partners to provide tangible financial support.
According to disclosure, in order to meet the temporary surge in demand for funds for small and medium-sized enterprises, JD Supply Chain Financial Technology has made a cumulative withdrawal of 18 billion yuan during the 11.11 period, providing financial support for enterprises of nearly 400 billion yuan. In terms of prices that are widely concerned by enterprises, JD Supply Chain Financial Technology provides lower priced financial products and services through loan interest free and interest rate discounts, reducing interest fees for small and medium-sized enterprises by nearly 100 million yuan.
In terms of financing options, during the November 11th period of JD.com, "corporate lending" helped small and medium-sized enterprises increase their financing by 48% year-on-year. In the enterprise procurement scenario, "JD Enterprise Jincai" provides a "purchase before payment" financial accounting period service with up to 21 days of interest free payment. At the beginning of JD's November 11th, "JD Enterprise Jincai" saw a 92% year-on-year increase in the number of service enterprises. In multiple scenarios such as leasing, logistics, and bills, JD Supply Chain Financial Technology has also provided differentiated services to assist enterprises in obtaining financial support.
Meanwhile, during JD's November 11th period, JD's supply chain finance technology "financing leasing" helped enterprises' financing grow by 306% year-on-year, "movable property financing" grew by 108% year-on-year, and "silver note second discount" grew by 102% year-on-year. The financing amount of "Jingbao Bei" that served JD's self operated merchants' repayment reached 45.7 billion yuan. In addition, the digital "JD Cashier" service for offline stores has also become a necessity for business operations. At the beginning of November 11th, JD's cash register equipment sales increased by 211% year-on-year.
In addition, in the use of digital RMB. According to disclosure, JD Technology has teamed up with multiple banks such as Bank of China, China Construction Bank, China Postal Savings Bank, and China Minsheng Bank to distribute tens of millions of digital RMB gift packages to consumers, helping them consume on November 11th. In addition, JD Technology has also innovatively launched a digital RMB app's avatar hanging service. Users can search for "digital RMB" on the JD app to reach the special area, and click on the "Jingcai Shangxin" activity to obtain exclusive digital RMB app avatar hanging pieces, which are used to decorate their exclusive avatars in the digital RMB app.
During the period of November 11th on JD, JD co branded credit cards and more than 60 banks jointly created the November 11th consumer event. Relevant statistical data shows that the use of JD co branded credit cards is showing a trend of younger users. The use of JD co branded credit cards by post-90s consumers on JD.com increased by 77% year-on-year, the transaction volume of gold purchases increased by 286% year-on-year, the transaction volume of automotive products increased by 130% year-on-year, and the order volume of health products increased by 100% year-on-year.