JD announced that as of 23:59 pm on November 11, 2023, the transaction volume, order volume, and user count of JD 11.11 reached a new high. More than 60 brands have accumulated sales exceeding 1 billion yuan, with nearly 20000 brands experiencing a year-on-year increase of over three times in transaction volume, and new merchant transaction volume increasing by over five times month on month. The total number of viewers of JD's live streaming sales has exceeded 380 million.