On November 11th, according to data released by JD on November 11th, the cumulative number of viewers of JD's live streaming sales has exceeded 320 million. Meanwhile, this year on November 11th, JD has accumulated sales of about 300 brands exceeding 100 million yuan, and the number of new merchant transactions has increased by more than five times compared to the same period last month. Moreover, a large number of brands and merchants still maintain a high-speed sales growth trend.