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In November, car companies such as BYD, EAN, and Zero Run have launched a new round of preferential policies, starting the "Double 11" price war in the domestic car market through cash discounts, car purchase gift packages, live streaming sales, and other forms. Dozens of models have been reduced in price, with a maximum price reduction of 30000 yuan. Just as major car companies are struggling, Tesla is continuously increasing its prices. Jiang Han, a senior researcher at Pangu Think Tank, told Time Weekly that there may be multiple considerations for Tesla Model Y's long-term and high-performance versions to increase in price one after another. Tesla may hope to indirectly drive sales of the standard range version through price increases for both the long range and high-performance versions. Tesla may also use this to enhance its brand image and consolidate its high-end positioning.
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