On December 29th, a reporter from the Daily Economic News learned from the "2025 McDonald's Fan Conference" that as of December 2024, McDonald's has over 6700 restaurants in mainland China.
For McDonald's today, China is an important market and is continuously expanding. According to media reports, in 2023, McDonald's China CEO Zhang Jiayin said, "By 2028, McDonald's will have over 10000 restaurants in mainland China
I'm glad to see that the younger generation has a very positive attitude, "Zhang Jiayin said at the McDonald's fan conference." Now everyone has become more rational and values a sense of value; they are also beginning to oppose routines and pursue simplicity and directness; they are also willing to buy orders for emotional value and surprises; they are also very clear and understand their own needs, and hope to have more personalized freedom of choice in consumption. At the same time, what consumers value most in food and beverage consumption is still deliciousness
In 1990, McDonald's opened its first restaurant in mainland China in Shenzhen. Compared to more than 30 years ago, the catering market in China has long been diverse and competitive. The demands of Chinese consumers, especially young consumers, are also changing. In the process of moving towards the era of ten thousand stores, McDonald's China is also facing more complex challenges.