On December 21st, Bilibili held a press conference for the 2024-2025 National Creative Animation Works, announcing 43 national creative works.
Among them, "Convex Heroes X" will be launched in April next year and achieve global synchronous broadcasting; At the same time, the popular IP novel "Difficult to coax" in Jinjiang will also usher in its first animation; The new season of "Mortal Immortal Cultivation Chronicles" will be released on January 18th, and the popular "Mu Shen Ji" will also start production for the annual season; The phenomenon level animation "Chinese Qitan 2" has released 9 trailers for the first time; The popular anime "Time Agent" has announced its release date of December 27, 2024.
Original animation remains a key investment target for Bilibili, with 12 original animations released this time, accounting for over 25%. The special program "Seeking Light" to support animation creators on Bilibili has also achieved unexpected results, with the planned derivative work "Capsule Plan" series. At present, it has been shortlisted and won 373 professional awards worldwide.
This is the seventh consecutive year that Bilibili has held a national innovation conference, and with continuous investment, the national innovation ecosystem has developed rapidly. Since 2018, Bilibili has broadcasted a total of 642 national creative works and produced 78 original animations. The user viewing time is nearly 660 million, the total number of interactions exceeds 250 million, and the user base has reached about 320 million.
From the content of the film list and future plans, on the one hand, Bilibili still focuses on creating high-quality content; On the other hand, we are increasing support for the industry's original creation capabilities.
It is understood that based on the changes in Guochuang users, Bilibili is also trying to create more diverse works. Data shows that in the past year, the proportion of female users has increased from 30% to 40%. In addition to traditional male oriented IP, Bilibili has also added a large number of female oriented works such as "Difficult to coax" and "Long Song Journey".
Last year, Li Mei, Vice Chairman and COO of Bilibili, stated that investment in original animation would not decrease in the next three years. This year, original animations accounted for over 1/4 of the film list. Bilibili has always been committed to long-term support for original animators. The anime support program "Bilibili Search for Light Plan" has been launched, which includes three sub programs: "Primordial Stone", "Small Universe", and "Capsule", providing targeted assistance to creators at different stages.
As of 2024, Xun Guang has collaborated with 11 top animation schools and provided resources and financial support for 238 student works; The short story collection "Capsule Plan" incubated by the "Capsule Plan" has been shortlisted and won 373 professional awards worldwide; The animated series "Memory Management Bureau" incubated by the "Small Universe Project" will also be officially launched in the second half of 2025.