The first model of NIO's third brand Firefly will be launched in April 2025
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On the evening of December 21st, NIO officially launched its third brand "Firefly Firefly", which shares the same name as the brand. The pre-sale price of the model is 148800 yuan and it will be launched in April 2025.
NIO founder and chairman Li Bin introduced that "Firefly" is positioned as a high-end intelligent electric car brand, with a brand design concept of "agility, ingenuity, and trust". In terms of safety, the "Firefly Firefly" comes standard with 9 airbags, designed and developed in accordance with the latest China Europe new car safety evaluation regulations' double five-star requirements. Reinforcement and upgrades have been made in the structural design, material strength, and protection of key positions in the passenger compartment of the vehicle body.
That evening, NIO also announced the launch of its intelligent electric executive flagship ET9, with a starting price of 788000 yuan, which will be delivered in March 2025. According to Li Bin, the high-speed tire blowout safety control can enable ET9 to maintain stability and controllability even in high-speed scenarios of 170km/h and 0.6g high-speed bends, achieving centimeter level yaw control and ensuring driving safety.
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