The search industry is quietly changing, and giants such as Google and Baidu are being "stolen" by social media and AI companies. Social media platforms and new AI models are quietly disrupting the traditional search engine industry. In the fourth quarter of 2024, the daily search volume of Xiaohongshu has approached 600 million times. Industry insiders estimate that Baidu's daily search volume is slightly over 1 billion times, while Xiaohongshu's daily search volume has exceeded half of Baidu's. Blue Whale News has requested verification of this data information from Baidu and Xiaohongshu, but as of press time, there has been no response yet.