On Tuesday, local time, Ferrari CEO Benedetto Vigna announced that Ferrari will continue to produce luxury sports cars in its hometown of Maranello in northern Italy, including the first all electric model expected to be launched next year. Even if the elected president of the United States frequently lifts the stick of tariffs, forcing a large number of overseas car companies to build factories in the United States, this will not change.
We produce cars in Maranello, "Vigna said when asked if Ferrari would consider producing cars in the United States." We will sell cars in the United States, but we will manufacture cars in Maranello
The moat is not afraid
Vigna said that although Trump is about to take office and may impose tariffs on European made goods, he expects Ferrari to face no changes in market demand in the United States.
Our orders are quite strong, "Vigna said." He (Trump) will decide on local policies, and we will deal with these new regulations... He will impose tariffs on us and everyone. That's also good because it's a way to cultivate more and more innovation when the reality around you changes
In fact, due to Ferrari's high-end luxury supercar market positioning, the company targets a customer base that is not price sensitive. Therefore, the company still appears relaxed and carefree when facing Trump's tariff stick.
Odo BHF automotive analyst Anthony Dick also said, "We don't expect Ferrari to establish a production base in the United States... At this stage, it's not clear how tariffs will affect demand, but one can reasonably assume that Ferrari's customers are less sensitive to prices than most customers
The first pure electric vehicle will be launched next year
According to Rella Suskin, a stock analyst at Morningstar, even if the United States imposes tariffs of up to 30% on all goods imported from Europe, it may not affect Ferrari customers' willingness to purchase, let alone force Ferrari to transfer its production lines to the United States.
Ferrari is an exception. No matter what the tariffs are, they will not start production in the United States. Everything (production activities) will be carried out in Maranello, Italy, "said Saskin of Morningstar." Ferrari's situation is that even if the tariffs are 10%, 20%, or 30%, considering their target customers and cars are already expensive, they may easily pass on the cost of tariffs to consumers... This is absurd, but the fact is that
Vigna was a former technology executive who took over as CEO of Ferrari in 2021. He reiterated on Tuesday that the company will launch its first fully electric vehicle in the fourth quarter of 2025.
When asked about the pricing of the car, Vigna stated that the price will be determined at the last minute. However, previous foreign media reports predicted that the price of this car would exceed 500000 euros (approximately 3.8163 million yuan).