Similar to the "Double 11" in China, the front line of the "Black Five" is being stretched, as Amazon is caught in a low price vortex through multiple attacks such as rushing to run, facing Temu, Shein, and TikTok. As one of the most important shopping festivals overseas, this year's Amazon "Black Friday" promotion lasted from November 21st to December 2nd, totaling 12 days, making it the longest "Black Friday" in history. At the same time, Temu (a cross-border platform under Pinduoduo) started its warm-up on October 20th and lasted until December 5th, for a total of 47 days. Shein and Alibaba's AliExpress have also started major promotions ahead of schedule, extending the time span of the shopping festival.