Driven by the "two new" policies, the automobile market, which experienced the "golden September and silver October", still maintained a strong sales trend in November.
On December 1st, the new forces in car manufacturing, Ideal Automobile, Leapmotor, Xiaopeng Motors, and NIO, successively announced the delivery status of the previous month. Among them, Zero Run Motors and Xiaopeng Motors set new delivery records, while Ideal Motors and NIO experienced a slight decline compared to October.
Ideal Auto delivered 48740 new cars in November, a year-on-year increase of 18.8% and a month on month decrease of 5.25%. Despite two consecutive months of decline, it still holds the top spot in delivery for new car manufacturers.
Due to the failure of its first pure electric product, Ideal Auto is in a "window period" for its products in the second half of the year. In the last month of 2024, Ideal Auto will inevitably come up with more sales policies to boost sales. On November 29th, Ideal Auto announced its year-end limited time zero interest policy. From now until December 31st, users who purchase the Ideal L series and Ideal MEGA can enjoy a minimum down payment of 3 years with zero interest financial plan. The minimum down payments for bicycle models are: 159800 yuan for Ideal MEGA, 129800 yuan for Ideal L9, 99800 yuan for Ideal L8, L7, and 69800 yuan for Ideal L6.
The delivery performance of the second ranked Zero Run car has been on the rise this year, with a delivery volume of 40169 vehicles in November, a year-on-year increase of 117.04%. The monthly delivery exceeded 40000 vehicles for the first time, setting a new record for monthly delivery for six consecutive months. From January to November, Zero Run delivered a total of 251207 new cars, a year-on-year increase of 100.11%, achieving the sales target of 250000 vehicles in 2024 ahead of schedule.
In 2025, Zero Run will challenge its annual sales target of 500000 units. "At the same time as announcing the delivery volume, Zhu Jiangming, the chairman of Zero Run Automotive," spoilers "next year's target.
In 2025, Zero Run Automobile will deliver three models based on the B platform, all positioned as mainstream compact family cars. With these three models completed by the end of next year, Zero Run will form a matrix of six models on the B+C platform. It is expected that the B and C series will become the main sales force of the company next year, accounting for 60-70%, and the sales of the entire B platform model will surpass the C platform in the next two years, "said Zhu Jiangming.
Xiaopeng Motors, which has launched two hot selling new cars in a row, delivered over 30000 units for the first time in November, reaching 30895 units, a year-on-year increase of 54.16% and a month on month increase of 29.18%. Among them, the Xiaopeng MONA M03 has delivered over 10000 vehicles continuously within 3 months of its launch; Xiaopeng P7+has been released for 23 days, with a delivery volume of over 7000 vehicles.
Through a dual shift production plan, Xiaopeng Motors' Guangzhou and Zhaoqing factories currently have an annual production capacity of approximately 200000 to 300000 vehicles. Xiaopeng Motors has already planned a production plan before 2026 and is working with suppliers to expand production capacity. "During the Xiaopeng Motors' Q3 2024 financial report conference held on November 19, the management of Xiaopeng Motors stated. Xiaopeng Motors Chairman He Xiaopeng predicts that the delivery volume of Xiaopeng P7+will exceed 10000 vehicles in December.
NIO delivered 20575 new cars in November, a year-on-year increase of 28.92% and a month on month decrease of 1.91%. Among them, NIO delivered 15493 new cars in November. Ledao L60 delivered 5082 new vehicles in November, with a cumulative delivery of over 10000 vehicles in 64 days.
NIO, whose delivery volume has been hovering around 20000 vehicles for seven consecutive months, urgently needs to break through the situation through the Ledao brand. At the 2024 Guangzhou Auto Show, Ai Tie, the President of Ledao Automobile, set a goal of delivering over 10000 units of Ledao L6 in 2012 and exceeding 20000 units by March next year.
Nezha Motors, which is still in a whirlpool, has not disclosed its monthly delivery data and is currently actively seeking external resources to achieve stable operation of its supply chain as soon as possible. On November 19th, a reporter from Caixin News Agency learned that Nanning Production Investment Automotive Industry Group had gathered multiple suppliers of Nezha Automobile to hold a meeting aimed at promoting the resumption of production and operation of Nezha Automobile's Nanning factory, and ensuring the continuous operation of Nezha's AYA and X export vehicle business.
Nezha founder Fang Yunzhou recently revealed Nezha Automobile's plan: internally, streamline business, focus on core, optimize organization, and reform compensation, build a more efficient organization, strive to achieve cash flow conversion next year, and enhance competitiveness; Externally, promote the resumption of production and operation of the Nanning factory, and drive the comprehensive resumption of production of the three major factories in China.