On October 28th, this year's 11.11 promotion is about to enter its peak period. Pinduoduo officially launched the second round of super double subsidy activity with a subsidy of billions of yuan, focusing on subsidizing popular products such as mobile phones, digital devices, home appliances, beauty, skincare, etc. The massive number of products can be further discounted by up to 50% on the daily price of billions of yuan subsidy, continuing to help businesses and brands achieve new highs in sales, while providing more authentic and delicious products for consumers' better lives.
It is reported that the second round of "Super Double Subsidy" activity will last from 10:00 on October 28th to 10:00 on November 4th. Consumers only need to open the Pinduoduo app, click on the "Billion Subsidy" button, and enter the "Double Subsidy" page to participate in the activity.
According to the activity page, the Dyson HD16 hair dryer has been reduced by 900 yuan from the low price of 2999 yuan across the internet, and the final price is only 2099 yuan; Bosideng Li Ling Short Down Jacket has a low price of 396 yuan across the internet, with a purchase price of only 149 yuan; The Ecovacs robotic vacuum cleaner has a low price of 4099 yuan across the internet, with a final purchase price of only 2599 yuan, and so on.
On October 28th, consumers only need to open the Pinduoduo app, click on the "Billion Subsidy" button, and enter the "Double Subsidy" page to participate in the activity.
Since the start of this year's major promotion, Pinduoduo has repeatedly increased its subsidy efforts and launched the "Billion Consumption Coupon" campaign. Each person can receive a maximum of 2600 yuan in super large denomination billion consumption coupons, with a focus on subsidizing products such as mobile phones, digital devices, and home appliances. After adding the consumption coupons, the Redmi K70 to premium version mobile phones are priced at 2499 yuan on the official website, with a final purchase price of only 1999 yuan; The Lenovo Legion Y7000P 2024+i7 is priced at 8699 yuan on the official website, with a final purchase price of only 7299 yuan; Gree air conditioner 1.5P Yunjia official website price is 2799 yuan, and the actual price is only 1997.5 yuan; The official website price of Haier washing and drying set is 9998 yuan, and the purchase price is only 4888 yuan; The official website price of Skyworth's 85 inch TV is 4599 yuan, and the actual price is only 3486.5 yuan.
On October 11th, Pinduoduo officially upgraded its "Billion Double Supplement" to "Super Double Supplement". As of October 18th, the first round of the "Super Double Supplement" activity has exceeded expectations, with a cumulative order volume of 16.4 million. Merchants and brands participating in the first round of the "Super Double Supplement" activity have seen a cumulative sales increase of more than 15 times compared to the "Double Supplement" activity the week before the big promotion.
From the perspective of product categories, the order volume of fresh food category accounts for 32%, the sales volume of mobile digital category exceeds 40%, and the sales volume of beauty, personal care, and maternal and child categories accounts for 28%. From the perspective of consumer groups, urban white-collar workers in first - and second tier cities have bought more new mobile phones, high-end beauty products, and healthy snacks, while users in third - and fourth tier cities prefer high-end home appliances, cutting-edge beauty products, imported fruits, and light luxury products.
In August of this year, a raw edible egg under CP was selected for a subsidy of billions, and its sales doubled to tens of thousands of boxes in a short period of time. During the big promotion period, the egg became a "super double subsidy" product, with a daily sales volume of 600000 eggs after adding billions of subsidies. Roughly estimated, the sales revenue of CP Fresh Eggs, which participated in the "Super Double Supplement" for only three days, increased by 1.9 million yuan month on month and over 2 million yuan compared to the same period last year.
Among the first batch of domestic brands participating in the "Super Double Supplement", the sales of five new products of Bull socket increased by 12 times compared to September, and the sales of two new products under Little Bear Electric - health pot and electric kettle - increased by 7 times and 9 times respectively, exceeding the opening goal.
The person in charge of Xiaoxiong Electric Appliances stated that due to the high exposure and sales brought by the "Super Double Supplement", it is conservatively estimated that Xiaoxiong Electric Appliances will achieve a 30% growth on Pinduoduo on November 11th this year.
In the field of beauty, the emerging beauty brand Into YOU places more emphasis on developing new users such as urban white-collar workers and avant-garde girls. It has also launched its annual new product, Velvet Mirror Light Lip Glaze, on Pinduoduo, and achieved a 200% increase in sales through platform activities such as billions of subsidies and ten thousand person groups. At the same time, the lip balm of the female protagonist of Into YOU also topped the list in this category during the promotion period, with a cumulative sales volume of nearly 300000 units.
In addition, the search for sweeping robots increased by 778% month on month; Vidda TV saw a month on month growth of 699%; Li Ning's sportswear saw a month on month growth of over 140%; Beauty brand Bee Blossom grew by 273%; Perlier saw a month on month growth of 385%; The sales of mother and baby products such as DeYou wet toilet paper, Snow Bear, and Babycare increased by 248%, 221%, and 214% respectively compared to the previous period.
Compared with the first round of super double subsidy activities, the number of merchants and brands registered in the second round has increased by more than 2.5 times. "The person in charge of Pinduoduo's billion yuan subsidy said that as the promotion enters the hot selling period, the platform will continue to issue excess subsidies, select more agricultural, domestic and global brands, and ensure that consumers can obtain more high-quality goods at a more fragrant price.