On the morning of October 18th at 10 o'clock, LeXin's installment Le Mall officially launched the Double Eleven Shopping Festival. It is reported that the Double Eleven event will last for 26 days, including the lead up period, rotation period, outbreak period, and return period. In terms of the full discount mechanism, the popular products on the installment store Le Mall are as low as 15% off, and for every 300 yuan spent across stores, a discount of 50 yuan is given. During the event period, users can log in to the mall every day to receive additional subsidies, including platform coupons, store coupons, newcomer coupons, payment discount coupons, as well as exclusive category coupons, live broadcast room 10% discount coupons, etc. Different coupons can be used in combination.
Yan Shu, Vice President of Lexin and Head of the Technology Retail Business Unit, said, "In the blink of an eye, the Double Eleven shopping festival of Fen Yue has entered its eleventh year. Double Eleven is not only a carnival for young consumers in the mall, but also an important node for the annual sales explosion of merchants. Against the backdrop of boosting consumption, Fen Yue Mall will continue to focus on young customers, insight into new consumption trends, improve supply chain supply, and work together with brand merchants to bring consumers cost-effective products and high-quality service experiences