On October 18th, Science and Technology Innovation Board Daily reported (Reporter Huang Xinyi) that in response to rumors of a run on JD.com, JD.com stated that there were no online rumors of a run on the platform, and the related statements were completely untrue.
Earlier, a screenshot claiming that JD Financial's wealth management product triggered a huge redemption circulated on various social media platforms. The screenshot shows "The current product has triggered a huge redemption, please try again on the next redemption open day." After the image circulated, some netizens were concerned about a run on JD Finance.
BOE stated to the Science and Technology Innovation Board Daily that users' funds on JD.com are managed by licensed financial institutions and are subject to legal supervision and protection. All types of wealth management products are operating normally. JD.com reserves the right to pursue legal responsibility for making provocative remarks online and maliciously inciting users to engage in "bank runs".
Another person close to JD Finance's business said that the wealth management product in the screenshot, JD Finance, is not sold and may be intentionally spliced by someone with ulterior motives.
With the launch of JD's Singles' Day, JD Group also held a series of press conferences, with talk show actress Yang Li and comedian Liu Yang participating as guests in discussions on JD's procurement and sales. However, this incident has caused a public opinion storm on the internet.
Yang Li was once known for her sharp teasing of male groups on talk shows, and her statement that "men are so ordinary yet so confident" has become a hot topic on the internet. Yang Li's appearance at the press conference triggered dissatisfaction among some consumers. There have been calls online for refunds and withdrawals from JD Finance for JD Plus members. At present, both Yang Li and JD.com have deleted the promotional content of Double Eleven cooperation on social media platforms.
Regarding this public opinion storm, JD.com issued an apology Weibo today, stating that the participation of related talk show actors in JD 11.11 marketing activities has attracted attention from netizens. If this has caused any negative experience, we deeply apologize! There are no plans to collaborate with relevant actors in the future, and we will further increase JD's 11.11 subsidy to give back consumers' concern and support for JD.
Zhang Yi, CEO and Chief Analyst of iMedia Consulting, believes that the controversy caused by this incident will definitely cause some damage to JD's brand image, but the impact on the entire Double 11 marketing may not be as serious.
After all, for consumers, e-commerce platforms still value suitable products, prices, and timing. Therefore, how to face the demands of different consumer groups, convey a positive brand image, and explain the causes and consequences of events. For JD.com, it is still necessary to have a positive attitude
Recently, as the Double Eleven World War has just begun, JD.com has repeatedly been embroiled in public opinion controversies. On October 16th, JD.com announced on Weibo that false information about Ms. Zhang Zetian joining the "Illuminati" and maliciously spreading rumors and slandering the family and private life of Liu Qiangdong, Chairman of the Board of Directors of JD.com, Zhang Zetian and his wife has been widely spread on the Internet. A large number of navy accounts have organized and spread the above rumors, and have concocted tens of thousands of rumors in a short period of time.
Zhang Yi stated that as an influential platform brand, it is very important for JD.com to maintain a good image among consumers and the public, and actively convey positive energy to society. How to quickly quell this controversy and convey a better product image and affordability to consumers through actions is the direction that JD.com must consider